Browsing Student Projects by Subject "NYOP"
Now showing items 1-1 of 1
-
A study on pay-what-you-want pricing scheme in India
(Indian Institute of Management Ahmedabad, 2020)Pay-What-You-Want (PWYW) is a participative pricing strategy in which the customer is given an option to pay whatever price he/she deems fit for the product or service in consideration. This pricing scheme has been a success ...