Now showing items 1-1 of 1

    • Effect of nutritional labelling on consumer purchasing decision 

      Behera, Bigyansu; Lokhande, Purva (Indian Institute of Management Ahmedabad, 2022-03-21)
      Food labelling is created to advertise and inform customers about the product and is limited by regulation. Product makers have to specify certain information by law, and it might not be the most useful to consumers. We ...