Now showing items 1-2 of 2

    • Brands and the brain 

      R, Deepak; Nerurkar, Urvi (Indian Institute of Management Ahmedabad, 2017)
      With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have started shifting their focus from local communities to ...
    • Effective brand building strategy for agriculture and processed food through online marketing 

      Singh, Ankur; Ranpura, Nilesh Dineshchandra (Indian Institute of Management Ahmedabad, 2022-12)
      The key backbone of the India's economy is agriculture. Every day, as the population grows, there is a corresponding rise in the need for food. Due to the rising demand, the farming industry must adopt highspeed semi- ...