Browsing Student Projects by Subject "Quantitative model"

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    • Quantitative model of brand equity with application in decision making 

      Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju (Indian Institute of Management Ahmedabad, 1994)
      This independent project develops a compositional model of consumer based brand equity. The existing literature on the measurement of brand equity and various related dimensions of a brand like brand awareness, brand ...