Browsing Student Projects by Subject "Tanishq"

Now showing items 1-2 of 2

    • Ekatvam by tanishq - are soft controversies the best form of advertising? 

      Sanghi, Akshay Kumar; Nandi, Titas (Indian Institute of Management Ahmedabad, 2020)
      Arun Narayan, Vice President of Marketing and Retail at Tanishq, was sitting in his study in Bengaluru contemplating the future of Tanishq – the jewellery brand under Titan. Every few seconds, he could hear the faint sound ...

    • Examining social media backlash to brand campaigns, and brand responses to it 

      Singh, Bhavnoor; Sridhar, L Shyam (Indian Institute of Management Ahmedabad, 2020)
      Brands, in an increasingly online world, are subjected to constant scrutiny on social media. Their online communications and campaigns, if they are not cautious, could become a subject for trolling or face a heavy backlash ...