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Disney’s Mickey Mouse and the copyright protection in the U.S.
(Indian Institute of Management Ahmedabad, 2023-01-21)
When Walt Disney created the character of the celebrated Mickey Mouse in 1928, he must
have not predicted the impact it would create in the evolution of the Copyright Act 1909. The Act
earlier provided for 28 years of ...
Women directors on corporate boards and its Impact on economy
(Indian Institute of Management Ahmedabad, 2023-09-21)
Introduction Gender diversity in companies has been an important issue for a long time. Many countries have implemented various policies to promote gender diversity by including a quota for women on the board of directors ...
Women directors on corporate boards and its Impact on economy
(Indian Institute of Management Ahmedabad, 2023-09-21)
Introduction Gender diversity in companies has been an important issue for a long time. Many countries have implemented various policies to promote gender diversity by including a quota for women on the board of directors ...
Understanding the White-collar gig economy & motivations for joining it
(Indian Institute of Management Ahmedabad, 2023-09-21)
The gig economy is one on which tremendous research has been completed already, closely detailing
motivations, payments, issues, search mechanisms and so on. However, in the post-COVID world, a new form
of freelancing ...
Path to innovation: Country-wise experiences
(Indian Institute of Management Ahmedabad, 2023-09-21)
In today’s uncertain and volatile globalized world, innovation is even more important. The pace of innovation has been the highest with few countries leading the race. The technology gap between the innovation leaders and ...
Impact of covid-19 on online retailing strategies for luxury brands: status-quo of personal luxury brands’ attitude towards online retailing
(Indian Institute of Management Ahmedabad, 2023-09-21)
Introduction In the world of marketing, the best practices for the luxury industry are usually counterintuitive to the traditional frameworks and concepts of the field (Kapferer & Bastien, 2012). Maintaining controlled ...
Application of big data analytics in electric vehicles in India
(Indian Institute of Management Ahmedabad, 2023-09-21)
With the rise in talks about the importance of climate change, governments have started to
find cleaner and eco-friendly ways to consume energy. In recent years, there has been a rise
in the use of electric vehicles. ...
Analysing the impact of COVID-19 on M&A deal activity and its longterm implications for individual sectors and the economy as a whole
(Indian Institute of Management Ahmedabad, 2023-09-22)
A typical crisis includes three stages: respond, where a firm must maintain operations; recover, where it must gain knowledge and grow stronger; and flourish, where it must get ready for the new normal circumstances. ...
NFT’s in the Indian context entrepreneurial opportunities
(Indian Institute of Management Ahmedabad, 2023-09-22)
NFTs (Non-Fungible Tokens) are tokens of ownership over information in any form through the creation of a unique, non-replicable digital signature using blockchain technology, NFTs are toted to be a great application of ...
Disintermediation on multi-sided platforms
(Indian Institute of Management Ahmedabad, 2023-09-22)
The rise of multi-sided technology platforms has eased the transactions happening between the users and service / product providers. These platforms provide multiple platforms to both the users and the providers. The users ...