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Future perspectives on progressive farming
(Indian Institute of Management Ahmedabad, 2022)
Purpose: The purpose of this article is to assess how progressive stakeholders see the implementation of modern methods, including virtual technology, in promoting sustainable quality in the context of a rising economy.
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Use of blockchain as a data storage platform
(Indian Institute of Management Ahmedabad, 2022)
The potential of blockchain technology to transform interactions between governments, businesses, and citizens is immense and unprecedented. While it is often grouped with other technologies like AI or IoT, blockchain ...
Investigating organizational interventions to promote employee engagement
(Indian Institute of Management Ahmedabad, 2022)
Within the past century, the major types of industries and modes of doing business have evolved significantly through the breakout of technology. Services industry saw a boom, whereas the dominance of production-based ...
Impact of agricultural market (or APMC) reforms on supply chain efficiency and nutritional outcomes
(Indian Institute of Management Ahmedabad, 2022)
Food supply chains (FSC) are becoming more and more threatened by value chain distribution and nutrition security (Kirwan et al., 2017). This report attempts to define the effects of APMC reforms on the supply chains of ...
Brand strategy of Carl Pei’s start-up (Oneplus & Nothing)
(Indian Institute of Management Ahmedabad, 2022)
The purpose of this research is to analyze and understand the branding strategy of Carl Pei's startups, with a focus on OnePlus and Nothing. The main objectives of the research are to: (1) Evaluate the branding strategies ...
Insecurity and beauty: brand messaging and its impact
(Indian Institute of Management Ahmedabad, 2022)
The beauty industry has increasingly leveraged insecurities to target customers, position its products, and ensure relatability. Changing ‘fair’ to ‘glow’ and ‘whitening’ to ‘brightening’ barely solves the problem. While ...
How technology is changing the way luxury brands operate
(Indian Institute of Management Ahmedabad, 2022)
Technology is rapidly shaping the luxury retail landscape, transforming the ways brands reach out to customers and how customers interact with the brands. In the present-day scenario, the luxury brand world is increasingly ...
Reserve currency of global economy: declining dominance of US Dollar and beyond
(Indian Institute of Management Ahmedabad, 2022)
Since World War II, the US dollar has been the world's dominant reserve currency. It has been able to maintain its dominance for many decades fueled by the growth of the US economy and favorable geopolitics. However, in a ...
Artificial intelligence adoption at workplaces: reinventing human resource management with AI
(Indian Institute of Management Ahmedabad, 2022)
We were fascinated to observe how technology has found its way in traditional organizational functions like HRM. Artificial Intelligence, particularly, is increasingly being deployed in HRM to improve and streamline various ...
Creditas: cracking the loan code?
(Indian Institute of Management Ahmedabad, 2022)
It was a cold, crisp January morning in 2023 when Anshuman Panwar, CEO of Creditas Solutions, sat with his cup of tea, contemplating the next steps of his company. Creditas Solutions, a startup that operated in the loan ...