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Now showing items 81-88 of 88
Emerging Entrepreneurial and Investment Models in Agriculture
(Indian Institute of Management Ahmedabad, 2015)
A Comparative Study of Large Scale Retail Chains and Family Owned Small Retail Outlets (Kirana) in India
(Indian Institute of Management Ahmedabad, 2015)
The retail market in India, is one of the largest in the world, accounting for around 15% of the country’s total gross domestic product. This sector has been traditionally dominated by small unorganized family owned stores, ...
The Changing Retail Landscape in India: Its evolution and its implications
(Indian Institute of Management, Ahmedabad, 2015)
The paper first discusses the factors important for the development of the retail industry in any country. It then attempts a quantified comparison of the retail industry of China, India, Japan & United States using proxy ...
Understanding Online Consumer Behavior in the purchase of Experience goods: An Indian Perspective
(Indian Institute of Management, Ahmedabad, 2015)
Importance of Digital Branding for Celebrities
(Indian Institute of Management Ahmedabad, 2015)
Celebrity Endorsements for Innovators and Imitators
(Indian Institute of Management, Ahmedabad, 2015)
A study of celebrity brand endorsements on Twitter
(Indian Institute of Management Ahmedabad, 2015)
Study on conglomerate discount / premium on Indian corporates and their implication on stock returns
(Indian Institute of Management, Ahmedabad, 2015)