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Now showing items 11-20 of 120
Investment recommendation dashboard using data driven techniques by assessing past performance of stocks and sentiment analysis of social forums
(Indian Institute of Management Ahmedabad, 2023-08-09)
A trader buys and sells a financial instrument as part of a sort of speculation involving
securities. There are two types of trading, depending on the amount of time: short-term and
long-term trading. Throughout the ...
Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population
(Indian Institute of Management Ahmedabad, 2023-08-09)
Social Media has become an essential part of our lives today and with the onset of the pandemic in the past 2 years, the use of social media has grown exponentially. At present, there are more than 4.62 billion social media ...
Struggles of Indian rural women entrepreneurs in the light of socio-cultural marginalization
(Indian Institute of Management Ahmedabad, 2023-08-09)
India is an emerging market and has consolidated its position as one of the fastest growing
markets for emerging tech companies. With over a hundred unicorns, the Indian
entrepreneurial ecosystem is the third largest in ...
A qualitative study on the future of hybrid workplace across industries
(Indian Institute of Management Ahmedabad, 2023-08-09)
The last few years have been a roller coaster ride for individuals, organizations, and nations alike. The year 2020 was mostly about adjusting to the new working conditions and simply surviving the pandemic. The year 2021 ...
Application of machine learning models in employee selection and performance management
(Indian Institute of Management Ahmedabad, 2023-08-09)
In today’s world of intense business competition and a continuously evolving landscape with globalization and new age technological breakthrough, it is important for organisations to utilize their internal resources to the ...
Use cases of artificial intelligence in vernacular languages
(Indian Institute of Management Ahmedabad, 2023-08-09)
With Artificial Intelligence (AI) being the popular technological intervention in business, almost all major companies are incorporating AI into their functions for various applications. Natural Language processing is ...
Personal finance decision support systems: a review of current needs & opportunities
(Indian Institute of Management Ahmedabad, 2023-08-09)
Personal finance, the financial management of one’s resources, is a crucial concept in
one’s daily life. It demands one’s attention through a variety of needs including
income management, expense management, budgeting, ...
Health tech in India: an overview
(Indian Institute of Management Ahmedabad, 2023-08-09)
Metaverse and fashion
(Indian Institute of Management Ahmedabad, 2023-07-13)
Few months back Facebook announced that it would be rebranding itself to Meta to focus on the rising concept and technology of “Metaverse.” Since then there is a buzz and confusion around the actual meaning of the word.
In ...
NFTs: analysis of the industry & applications in brands’ marketing strategy
(Indian Institute of Management Ahmedabad, 2023-07-14)
NFTs (non-fungible tokens) are digital assets that prove ownership for objects like art, collectibles, video clips, music, designs, and more. In simpler terms, they are known as modern-day collectibles. NFTs are recorded ...