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CIIE PROJECT (EdTech segment)
(Indian Institute of Management Ahmedabad, 2023-08-07)
The paper explores new business opportunity potential in the Indian EdTech industry by understand consumer needs, industry trends and competitive landscape. Collaborative learning has been identified as a trend and a ...
Ideation module submission auction-based pricing in service industries
(Indian Institute of Management Ahmedabad, 2023-07-14)
Hotel booking has become a rather seamless process (and for some people, enjoyable) with the increasing prominence of OTAs and Online Booking Portals operated by hotel chains. This has increased the competition that customers ...
Credit registry, credit scoring and enhancing access to finance
(Indian Institute of Management Ahmedabad, 2023-08-07)
This report provides policy recommendations for building the Public Credit Registry for India focused on increasing access to finance in the country, especially for the country's bottom of pyramid people and businesses. ...
Marketing in metaverse
(Indian Institute of Management Ahmedabad, 2023-07-13)
Today, the metaverse is defined as a digital reality integrating social media, online gaming, augmented reality, virtual reality, and cryptocurrencies, enabling immersive virtual interactions. It can be accessed through ...
Multicultural marketing: should marketing campaigns be customized for subcultural divisions in India!
(Indian Institute of Management Ahmedabad, 2023-08-08)
Multicultural marketing is any business endeavour to promote a product or service to a particular demographic. This includes overseas and international cultures but can also refer to minority cultures in a single country.
In ...
Renewable energy sector in India: forecasting trends in commercial and residential photovoltaics
(Indian Institute of Management Ahmedabad, 2023-08-08)
Over the past few years, India has seen a surge in energy demand owing to its increased economic development and the energy consumption that follows with it. With the prices of non-renewable sources of power on the rise ...
Influencer marketing & impact on business
(Indian Institute of Management Ahmedabad, 2023-08-08)
India has 658 million people who use the internet, second only to China which has 1 billion internet users (Statista, 2022). Of all the social media platforms used by the internet users in India, WhatsApp remains the most ...
CAA & NRC status of Implementation
(Indian Institute of Management Ahmedabad, 2023-08-08)
The Indian parliament passed the Citizen Amendment Act on December 11, 2019. This Amendment granted Indian citizenship to six minority religions, including Hindus, Christians, Sikhs, Buddhists, Jains, and Parsis, who fled ...
Consumer preferences towards P2P platforms in India
(Indian Institute of Management Ahmedabad, 2023-08-08)
Peer-to-peer lending is a mode of credit where one individual option loans directly from another
individual. This aims to remove the intermediaries which is often financial institution like a bank. The
borrower often ...
Complementing eNPS with cluster analysis using multiple dimensions
(Indian Institute of Management Ahmedabad, 2023-08-08)
The NPS (Net Promoter Score) is a marketing research metric that asks respondents to rate the likelihood of them recommending a given product or service to others. Employee loyalty is assessed by how often they recommend ...