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Now showing items 11-15 of 15
Relevance of the seven deadly sins in marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)
Since time immemorial, sins and morality have been a subject of interest among religious
communities. Many religions argue that human beings' natural desires and longings are sinful in
nature if left unchecked. The ...
Impact of influencers on customer purchasing behaviours and its effectiveness
(Indian Institute of Management Ahmedabad, 2021-09-07)
Influencer marketing is growing as one of the major marketing techniques—influencers with a social following base act as opinion leaders. The expertise and trustworthiness of influencers make influencer marketing effective. ...
Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)
In this project, we are scrapping the data from Swiggy's portal for all the cities and close to ~50,000 restaurant partners to understand the macroeconomic relationships between the costs, cuisines, ratings and the population ...
Analysis of digital eavesdropping in targeted marketing
(Indian Institute of Management Ahmedabad, 2022-03-21)
As data and information have become more accessible than ever in today’s digital era, this has brought many opportunities for businesses to understand the customers. While marketers have started focusing on sophisticated ...
Understanding the impact on customer engagement with ad sequences
(Indian Institute of Management Ahmedabad, 2022)
The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product ...