Search
Now showing items 1-2 of 2
Psychographic profiling of the green consumers
(Indian Institute of Management, Ahmedabad, 1998)
Role and effectiveness of branding in rural markets
(Indian Institute of Management Ahmedabad, 1998-02-10)
From a scenario of low agro production, poor purchasing capacity, lack of basic infrastructure, poor communication and transport links, the rural market has seen a marked transformation over the past four decades.
Various ...