Search
Now showing items 1-1 of 1
Strategies of non-price competitionthe case of advertising in the Indian FMCG sector
(Indian Institute of Management Ahmedabad, 2018)
The project cover the advertisement trends of top FMCG firms. The FMCG sector has been
saturated with homogenous products, high competition and little scope for innovation. Thus, it
provided a right kind of platform for ...