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Product return in e-commerce: examining the marketing contingencies for emerging markets
(Indian Institute of Management Ahmedabad, 2020)
In recent years, e-commerce has changed how shopping was done in India. Increased penetration of mobile phones and internet systems has supported this e-commerce boom to a great extent. Even though the picture looks ...
Digital marketing in food industry
(Indian Institute of Management Ahmedabad, 2020)
This paper aims to understand the different aspects of consumer behaviour that affect product purchase and attitude towards different food brands. We try to understand the consumer responses to different brands on social ...
Utilization of digital marketing in the FMCG sector
(Indian Institute of Management Ahmedabad, 2020)
New channels of communicating, selling and buying are implemented so rapidly, that it is hard to keep up with the speed. For individuals, it may be considered a problem but for companies, it is something to worry about. ...
Analysing consumer purchase behaviour in response to product packaging
(Indian Institute of Management Ahmedabad, 2021-09-07)
Consumer buying behavior is influenced by a number of factors, one of which is product packaging. Understanding the evolution of consumer behavior towards product packaging is a key criterion under consideration for the ...
Country wide animosity for foreign goods: an exploratory study
(Indian Institute of Management Ahmedabad, 2021-09-07)
Ethnocentrism and animosity play a significant role in the purchase decision of the consumer. Ethnocentrism is the perception of people regarding other cultures based on their experiences of their own culture. At the same ...
Evolving consumer behavior with the advent of metaverse
(Indian Institute of Management Ahmedabad, 2022-09-01)
This project's scope is to study the technological advancements in the field of Metaverse by innovative organizations like Meta (erstwhile Facebook), Microsoft, Unity, etc. We will review the retail experiences built by ...
Impact of Anti-Covid Policies on Consumer Behavior in the Premium Hotel Industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
People are thinking twice before stepping out of their homes be it buying vegetables, resuming work from office, etc. Consumers have become more health-conscious and gives utmost importance to hygiene and safety. The same ...
EVOLVING CONSUMER BEHAVIOR WITH THE ADVENT OF METAVERSE
(Indian Institute of Management Ahmedabad, 2022-09-01)
This project's scope is to study the technological advancements in the field of Metaverse by innovative organizations like Meta (erstwhile Facebook), Microsoft, Unity, etc. We will review the retail experiences built by ...
Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics tools
(Indian Institute of Management Ahmedabad, 2021-09-07)
This project was done to understand the perception of consumers to consume frozen snacks and to explore the current digital marketing strategies being applied by companies in the frozen snacks industry. A literature survey ...
Impact of COVID-19 on Education as a Service
(Indian Institute of Management Ahmedabad, 2022-03-21)
COVID-19 pandemic has impacted a lot of industries and imposed upon world a life changing routine. Consumers grew conscious of their health and accustomed themselves to a digital work and life environment. One of the most ...