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Creating a strategy to attract Gen Y students: an empirical study of the impact of various factors on the likelihood of applying to firms
(Indian Institute of Management Ahmedabad, 2019)
Employees contribute significantly to the success of the organization through their knowledge and skills (Breaugh & Stark, 2000). Thus, attracting and retaining skillful and productive employees has become a crucial task ...
Assessing factors influencing job attractiveness in emerging markets: an empirical study of IIMA students
(Indian Institute of Management Ahmedabad, 2019)
Emerging economies are taking the center-stage of the new business world. Countries like India and China, where the total consumer numbers run into billions can provide excellent business opportunities to the global MNCs. ...