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Social media analysis of changing job trends during pandemic
(Indian Institute of Management Ahmedabad, 2022-03-21)
When the Covid Pandemic started, the job market was volatile with an economic downturn because of uncertainty, and there were millions of layoffs in the US. As the recovery started, workers started to re-evaluate their ...
Twitter sentiment & IPO performance – A cross-sectional examination in Indian context
(Indian Institute of Management Ahmedabad, 2022-03-21)
Globally, the importance of social media has expanded in the recent decade. Twitter became one of the most popular platforms since its inception in 2006, especially due to its restriction on specificity. Twitter delivers ...
Devising marketing strategies for consumer facing brands via social listening
(Indian Institute of Management Ahmedabad, 2022-03-21)
Social listening or social media measurement is a way of brand evaluation by computing the popularity of a brand by monitoring the social media platforms of the brand. The content that is monitored are the posts on these ...
Twitter engagement impact on Indian financial markets
(Indian Institute of Management Ahmedabad, 2022-03-21)
This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis ...