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Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population
(Indian Institute of Management Ahmedabad, 2023-08-09)
Social Media has become an essential part of our lives today and with the onset of the pandemic in the past 2 years, the use of social media has grown exponentially. At present, there are more than 4.62 billion social media ...
Influencer marketing & impact on business
(Indian Institute of Management Ahmedabad, 2023-08-08)
India has 658 million people who use the internet, second only to China which has 1 billion internet users (Statista, 2022). Of all the social media platforms used by the internet users in India, WhatsApp remains the most ...
Shoppable videos: the untapped gold mine in ecommerce retail.
(Indian Institute of Management Ahmedabad, 2023-08-08)
The report aims to research and analyse shoppable videos' working and their scope of scalability and implementation in the digital marketing space. It aims to identify potential use cases for shoppable videos and study ...
Feasibility study for virtual humanoid influencer based marketing
(Indian Institute of Management Ahmedabad, 2023-08-16)