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Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Influencers in social media marketing and future of the industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...
Using AI techniques to analyze relation between social media marketing and company revenue
(Indian Institute of Management Ahmedabad, 2021-12-14)
In the modern era, the internet is becoming increasingly more accessible, cheap and impactful. The digital population across the world has risen to 4.66 billion (Statista 2021). In India, over 41% percent of the population ...