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Factors affecting e-commerce adoption in India and US
(Indian Institute of Management Ahmedabad, 2022-03-21)
E-commerce has redefined commercial activities since the turn of the century. As an industry E-commerce grew with a CAGR of 25.7% in FY20 (Gaubys, J.) and is expected to be 21.8% (Vision Monday, 2021) of all retail sales ...
A study on AI application in maximizing customer lifetime value
(Indian Institute of Management Ahmedabad, 2022)
Online buying has surpassed traditional shopping in recent years for many reasons, including its many advantages over traditional shopping in terms of efficiency, convenience, cost, and selection. Multi-product retailers ...
Performance marketing spends undertaken by companies on e-commerce portals
(Indian Institute of Management Ahmedabad, 2022)
Performance marketing is a form of digital marketing strategy driven by results. It is better for
marketeers because they only need to pay when a specific desired action occurs. For example,
a user buys a product using ...