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Now showing items 11-17 of 17
Socially conscious advertising: examining its effectiveness in the Indian context
(Indian Institute of Management Ahmedabad, 2019)
This study aims to explore which aspects of a socially conscious advertisement lead to a successful cause-based connect with the customer, or alternately ends up stirring anger or protest, in the Indian context. The factors ...
Strategies of non-price competitionthe case of advertising in the Indian FMCG sector
(Indian Institute of Management Ahmedabad, 2018)
The project cover the advertisement trends of top FMCG firms. The FMCG sector has been
saturated with homogenous products, high competition and little scope for innovation. Thus, it
provided a right kind of platform for ...
PlusPin AIS: understanding DOOH platforms
(Indian Institute of Management Ahmedabad, 2020)
This project aims at understanding Digital out of Home (DOOH) as an upcoming advertisement channel. More specifically, we studied a particular type of DOOH model deployed by PlusPin – a Hyderabad based startup working in ...
Understating the working and the impact of co-advertising in the space of movie trailers
(Indian Institute of Management Ahmedabad, 2020)
The Indian film entertainment industry has been growing at 10 percent (YoY) in terms of the number of films released, in consequence of which we witness a stark increase in the marketing budget of 5-6 percent, a figure ...
Study on the effectiveness of different types of B2B advertising
(Indian Institute of Management Ahmedabad, 2020)
This paper tries to explore more on the use of social media as a marketing tool in the B2B segment. The extant gap in the theoretical and the empirical world increases the challenges in understanding the adoption of social ...
Privacy paradox –producers’ data sharing preferences for advertising
(Indian Institute of Management Ahmedabad, 2021-09-07)
The data driven world today has multiple sources of data collection – from usage patterns to
voice-based profiling of consumers. Through this paper, we aim to examine the industry
practice of data collection by companies ...
Privacy paradox – consumers data sharing preferences for advertising
(Indian Institute of Management Ahmedabad, 2021-09-07)
The data driven world today has multiple sources of data collection – from usage patterns to
voice-based profiling of consumers. Through this paper, we aim to examine the industry
practice of data collection by companies ...