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Now showing items 11-20 of 25
Artificial intelligence & privacy: prospects, opportunities & risks
(Indian Institute of Management Ahmedabad, 2021-12-14)
There are various laws and regulations governing matters relating to privacy like General Data Protection Regulation, California Consumer Privacy Act, acts enacted by various individual countries. However, the regulations ...
Temporal analysis of social media strategies by hotel chains in response to COVID lockdown
(Indian Institute of Management Ahmedabad, 2021-09-07)
This study analyzed the Twitter users' engagement/reaction to covid-19 and non-covid-19 related messages. The tweets of six different hotel chains have been analyzed during three time periods (pre-covid, covid, and ...
Impact of social media on political campaigns with a special emphasis on Indian political scenario
(Indian Institute of Management Ahmedabad, 2021-09-07)
During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a ...
Fake news detection
(Indian Institute of Management Ahmedabad, 2021-09-07)
Rumors are one of the oldest mass mediums in the world. Primarily writing and spreading false information over the internet, recently, they have emerged as a dangerous threat to governments, businesses, and citizens. In ...
Facebook: is reinvention the need of the hour?
(Indian Institute of Management Ahmedabad, 2021-09-07)
Mark Zuckerberg launched Facebook when he was studying at Harvard. 17 years after its launch, Facebook has become the world’s biggest social networking site with close to 2 Billion Daily Active Users and is regarded as one ...
Using AI techniques to analyze relation between social media marketing and company revenue
(Indian Institute of Management Ahmedabad, 2021-12-14)
In the modern era, the internet is becoming increasingly more accessible, cheap and impactful. The digital population across the world has risen to 4.66 billion (Statista 2021). In India, over 41% percent of the population ...
Business model design and analysis of market potential for short video sharing platforms
(Indian Institute of Management Ahmedabad, 2021-12-14)
After the humble beginnings of short video sharing platforms from platforms such as Dubsmash
and Tiktok, this sharing economy has grown tremendously with the addition of many new players
such as MX Takatak, Josh, Moj, ...
Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population
(Indian Institute of Management Ahmedabad, 2023-08-09)
Social Media has become an essential part of our lives today and with the onset of the pandemic in the past 2 years, the use of social media has grown exponentially. At present, there are more than 4.62 billion social media ...
Social media analysis of changing job trends during pandemic
(Indian Institute of Management Ahmedabad, 2022-03-21)
When the Covid Pandemic started, the job market was volatile with an economic downturn because of uncertainty, and there were millions of layoffs in the US. As the recovery started, workers started to re-evaluate their ...
Influencer marketing & impact on business
(Indian Institute of Management Ahmedabad, 2023-08-08)
India has 658 million people who use the internet, second only to China which has 1 billion internet users (Statista, 2022). Of all the social media platforms used by the internet users in India, WhatsApp remains the most ...