Student Projects: Recent submissions

Now showing items 101-120 of 3208

    • Demystifying the Leaders’ Mindset 

      Binal, Memaya Mounil; Singh, Anchal (Indian Institute of Management Ahmedabad, 2022)
      It has been a common notion to attribute the success or failure of an organization to its leader and leadership style. To a large extent, transformational leadership style is considered to be charismatic and much romanticized ...

    • BluSmart – redefining the mobility sector 

      Bassy, Aayesha; Sharma, Sadhna (Indian Institute of Management Ahmedabad, 2022)
      Punit K Goyal and Anmol Jaggi, the co-founders of BluSmart Mobility, aimed to reduce the pollution caused due to transportation. They launched India’s largest electric mobility solution in October 2018, which differentiated ...

    • Strategies of retail brands in luxury cosmetics and skincare market in India 

      Oraon, Naveen; Gupta, Vamika (Indian Institute of Management Ahmedabad, 2022)
      There is a lot of interest in beauty in India, and so there is a growing beauty business. It is not just for young people or people with lots of money. It is for everyone. Beauty is important to everyone, from young adults ...

    • Privacy as a marketing tool 

      Tiwari, Ayush; Yadav, Siddhi (Indian Institute of Management Ahmedabad, 2022)
      Technology and social media have taken over our lives; they have brought the world closer and made our day-to-day functioning a thousand times easier. But, as we explore new ways to connect and serve people, concerns over ...

    • Analysis of stress in the workplace & impact of work-stress on the performance of employees 

      Ashwin, Strivathsav; B, Thanya (Indian Institute of Management Ahmedabad, 2022)
      Whenever people get jobs in high-paying sectors like consulting and finance, 80-hour workweeks are the norm and not the exception. This kind of working style leads to immense pressure and an unbalanced lifestyle. An employee ...

    • Digital Marketing in Metaverse 

      Dash, Saswat; Mishra, Prachet (Indian Institute of Management Ahmedabad, 2022)
      Within the realm of digital marketing, one strategy that has garnered a lot of interest is the metaverse marketing. People are likely to spend more time in the metaverse, interact with brands inside it, and even buy virtual ...

    • Corporate governance in banks 

      Sivakumar, Pavithra; Ray, Priya Chatterjee (Indian Institute of Management Ahmedabad, 2022)
      Any contemporary economy depends on the banking industry to function. It is one of the most crucial foundations of the financial sector, which is essential to an economy's smooth operation. Additionally, addressing an ...

    • Enhancing the work-lives of Q-commerce & food delivery partners 

      Pappala, Harsha; Karthik, Desaboina Teja Srinivasa (Indian Institute of Management Ahmedabad, 2022)
      Q-commerce (Quick commerce) can be referred to as the business model that promises delivery of goods like groceries, medicines, packaged food, confectioneries, and many other categories of products within a very short ...

    • Sentiment analysis of twitter data on Digital India through LIWC software 

      Aman, Aditya; Newaskar, Aniruddha Ajit (Indian Institute of Management Ahmedabad, 2022)
      Humans express their feelings on a regular basis. these feelings are called emotions. do computers understand emotions? is it important to understand emotions? scientists are using different techniques including machine ...

    • Odi cricket losing relevance & promoting the 2023 world cup 

      Mahendra, Sourabh; Rohit, Son Kamble (Indian Institute of Management Ahmedabad, 2022)
      To keep up with the times, Cricket has undergone numerous changes. There has been a demand to adopt quicker, more result-focused forms of the game in modern society, as evidenced by attendance at games. The development of ...

    • Arth designbuild: a case study on happiness traps and employee wellbeing 

      Das, Amlan Jyoti; Bordoloi, Dhrubajyoti (Indian Institute of Management Ahmedabad, 2022)
      Arth Designbuild was incorporated as a company in 2013, and Covid 19 appeared out of nowhere on a gloomy evening in 20201. Two years had passed since the pandemic struck the nation. The effects of the pandemic haven't ...

    • Globalization and deglobalization: experiences from history and recent events 

      Binaykiya, Rishabh; Agarwal, Anubhav (Indian Institute of Management Ahmedabad, 2022)
      A thorough analysis of historical experiences is required in order to draw comparisons from instances in which nations have enacted protectionist policies or responded to such policies by other countries. This is necessary ...

    • Collaboration of academia and public governance 

      Rahul, Bikki; S, Lohith (Indian Institute of Management Ahmedabad, 2022)
      The collaboration between academic institutions and government is one of the critical areas of input for the advancement of almost all fields of study, such as science and technology, public policy and management studies, ...

    • The significance of packaging and branding as a means of communication of locally made products 

      Balkhande, Aishwarya; Verma, Aryan (Indian Institute of Management Ahmedabad, 2022)
      In today's marketing, businesses compete fiercely for customers and market share. Communication in the marketing sector is crucial to achieving this. Because they usually serve as the primary point of differentiation between ...

    • Privacy paradox 

      Saha, Tamoghno; Sharma, Akshat (Indian Institute of Management Ahmedabad, 2022)
      There has been a recent uptick in the number of real-world applications of Artificial Intelligence, Data Science, and other fields that are related. Organizations in these kinds of fields have been collecting more data, ...

    • Inefficiencies in education system in India 

      Patel, Shwetal Rakesh; Bhilware, Shweta (Indian Institute of Management Ahmedabad, 2022)
      According to UNESCO, the COVID-19 pandemic has forced more than 1.5 billion pupils out of school in 165 nations. The pandemic has compelled the academic community around the world to investigate novel approaches to teaching ...

    • Study of Sabarmati river front development project 

      Malladi, Shashank; Brahmateja, Pothukanoori (Indian Institute of Management Ahmedabad, 2022)
      Water-front or river-front projects are an integral piece of the modern urban landscape. Rivers have always been the cradle for civilizations, with most of the early settlements by humans blossoming around rivers. They ...

    • Role of NFTs in digital marketing 

      Gahlot, Deepika; Poonia, Manshi (Indian Institute of Management Ahmedabad, 2022)
      A Non-fungible token is a digital token carrying all the features of the block chain. It is immutable, traceable, trackable and transparent. Because NFTs are minted on blockchains, they’re individually equipped with a ...

    • Analyzing Indian consumers attitudes and their intention to purchase online luxury items By: Kumar, Gudipati Madan 

      Kumar, Gudipati Madan; Kota, Ankith (Indian Institute of Management Ahmedabad, 2022)
      The wealth trends of the world are constantly changing and this proves to be a challenge to the luxury brands. Earlier, the brands followed a fixed marketing strategy for all the customers which helped them to increase ...

    • Campus sustainability through AI 

      Agarwal, Pooja; Kashliwal, Harsh (Indian Institute of Management Ahmedabad, 2022)
      Whether it's classrooms, dormitories, faculty residences, or open spaces, the problem of electricity wastage is pervasive on our campus. Recently, the new dorms (Dorm 35-43) have been constructed and a few students including ...