Student Projects: Recent submissions
Now showing items 1061-1080 of 3208
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Defining positioning statement & marketing mix for Indian ed-tech sector
(Indian Institute of Management Ahmedabad, 2017)Indian School education system has been marred with allegation of commoditized education. Although, education at the secondary level is aimed to impart in students a set of standard education and knowledge, majority of ... -
Understanding the factors influencing loyalty programs across different industries
(Indian Institute of Management Ahmedabad, 2017)The first time a customer gets in contact with the loyalty program is when he buys the product. The program enhances the product experience and augments the loyalty of the customer towards the brand which in turn, increases ... -
Brands and the brain
(Indian Institute of Management Ahmedabad, 2017)With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have started shifting their focus from local communities to ... -
Comparative study of promotional activities of men’s and women’s sports in India
(Indian Institute of Management Ahmedabad, 2017)Calling cricket as the third dominant religion in India, after Hinduism and Islam, would not be entirely incorrect. Such is the status it has gained in our country, over the years. Even though the national sport is hockey, ... -
Designing and analysis of a M-learning product based on a mobile content delivery network
(Indian Institute of Management Ahmedabad, 2017)The world is witnessing a major shift in Digital education. India is one of the most potential markets for Online Education. With penetration of internet and smartphones, the Indian online education market is expected ... -
Study on the consumer perception of security in internet banking
(Indian Institute of Management Ahmedabad, 2017)Traditional Banking with its workforce intensive structure relied heavily on brick and mortar branches and personnel to service clients. This traditional form of Banking has seen a transformative change with the internet ... -
Developing the profile and performing strategic analysis of the different stakeholders involved in the Indian OTT video market
(Indian Institute of Management Ahmedabad, 2017)It is an interesting period for the OTT video industry as competition intensifies from international as well as local players, while increased smartphone penetration and the impact of Jio has increased the total market ... -
B.H.I.M. app end to end technology ecosystem analysis: a product management perspective
(Indian Institute of Management Ahmedabad, 2017)With the technological improvements, people are using net banking, payment wallets like Paytm, Free Charge, etc. for making transactions rather than going directly going to the bank. BHIM is one such app, which has good ... -
Study of Business and Organisation Turnaround
(Indian Institute of Management Ahmedabad, 2017)In June 1974, Central Electronics Limited (CEL) was opened with an objective to commercially exploit the indigenous technologies developed by National Laboratories and R&D Institutions in the country under administrative ... -
Exploring engagement climate in a not-for-profit organization
(Indian Institute of Management Ahmedabad, 2017)Gyan Shala is a not-for-profit organization that aims to spread education among children in the marginalized sections of the society. It aims to provide high quality education at an affordable cost, and to promote large ... -
Efficacy of using Piotroski F-Score as an Investment Model Compared to Greenblatt's Magic Formula Model in the Indian Context
(Indian Institute of Management Ahmedabad, 2017)This paper examines whether a proven accounting based fundamental analysis strategy, FScore formula by Piotroski, when applied to a portfolio of high book-to-value firms of the Indian Stock Market, can shift the average ... -
Pairs trading: portfolio selection and trade execution
(2017)In this study, we investigate whether ‘Pairs Trading‘ strategy is applicable in the Indian financial markets. This strategy has been used by Statistical Arbitrageurs in major markets like USA and Europe. These markets ... -
Analyzing impact of company fundamentals on long-term stock performance in India
(2017)Value trading has traditionally relied on limited number of factors to identify investment opportunities, like investing in companies with low P/E or high B/M, with the expectation that multiples would correct over long ... -
Study of the contingent convertible bonds and its regulatory impact
(Indian Institute of Management Ahmedabad, 2017)The financial crisis in 2008 and 2009 led the regulatory authorities to place stricter capital requirements on banks (Basel III). Contingent Convertible (CoCos) bonds were introduced as way to acquire the extra capital, ... -
Banking for the unbanked: an evaluation of the Pradhan Mantri Jan Dhan Yojana
(Indian Institute of Management Ahmedabad, 2017)Financial inclusion schemes have a crucial role to play in India considering that a very section of the population does not have access to the formal banking sector. Financial inclusion programs can directly benefit the ... -
Linking India's rivers – a nation divided by opinion, united by ambition
(Indian Institute of Management Ahmedabad, 2017)Each year, the world welcomes 80 million new inhabitants. That is roughly a percentage added to the existing population on an annual basis. This booming population’s immediate requirements include good quality air, edible ... -
Understanding reasons for NPA in public-sector banks
(Indian Institute of Management Ahmedabad, 2017)Indian Banking system is majorly run by public-sector banks that account for 72.5% of loans. With high penetration into rural regions, public-sector banks play a vital role in government’s initiative to bank everyone. This ... -
Corporate accountability to internal stakeholders
(Indian Institute of Management Ahmedabad, 2017)There exists little consensus on what accountability, specifically corporate accountability, entails in the context of modern organizational setups that have multiple stakeholders to ‘account’ to, and whose relationship ... -
An analysis of housing market and prices in India
(Indian Institute of Management Ahmedabad, 2017)The Real Estate sector in India is experiencing a lot of activity in the recent few years. With a number of policy changes like RERA and GST coming into place, the real estate market has also gone under a cycle of fluctuations. ... -
GST- International evidences & Indian perspective
(Indian Institute of Management Ahmedabad, 2017)The Goods and Services tax is an all-encompassing tax rate, which categorizes products and services into tax slabs, and tax is accordingly charged on the sale of these goods and services. While it is important for us to ...