Student Projects: Recent submissions

Now showing items 1101-1120 of 3208

    • Blockchains for E-Governance applications 

      Nesarikar, Gayatri; Girdhar, Deepkumar (Indian Institute of Management Ahmedabad, 2017)
      India is one of the fastest developing countries with projected growth rates of 7.2% for 2017 and 7.7% for 2018 [1]. One of the most important driver for such high growth is the governance. The government is a key player ...

    • Review Helpfulness: a comprehensive evaluation of the attributes of user feedback enhancing helpfulness 

      Kumar, Rishu; Modi, Vibhu; Sagar, Venkata (Indian Institute of Management Ahmedabad, 2017)
      Customer reviews form an important portion of online purchases. With the growing E-commerce industry, customers have turned towards a more informed buying decision process and product reviews have served as a major factor ...

    • Marketing strategy for launching non-alcoholic beer in India 

      Kumar, Ankit (Indian Institute of Management Ahmedabad, 2017)
      Anheuser Busch InBev is the world’s largest producer of beer (28.4% global market share in the beer market) and over the years has moved ahead of PepsiCo and The Coca-Cola Company in operating income. The company’s vehicle ...

    • Online grocery market 

      Jain, Arpit; Sanganeria, Harshita (Indian Institute of Management Ahmedabad, 2017)
      According to Nielsen’s report on ‘The Future of Grocery’ (Nielsen, 2015), the exponential increase in mobile adoption and internet penetration are the main drivers for the expanding online retail. It also states that the ...

    • Go-to-market strategy for JAWA motorcycles in India 

      Sonowal, Amrita; Choudhury, Gourav; Chauhan, Prabal Pratap Singh; Singh, Yograjdeep (Indian Institute of Management Ahmedabad, 2017)
      After the acquisition of JAWA Brand by Mahindra, JAWA is set to re-launch in India with JAWA 350 OHC by 2019. With classic bike segment growing exponentially and competitor like RE witnessing more than 50% CAGR, the industry ...

    • Evaluating effects of traditional and nontraditional advertisements on children 

      Raghuvanshi, Sukrit Singh; Sugla, Tanvi (Indian Institute of Management Ahmedabad, 2017)
      Cognitive development is defined as a child’s capabilities in terms of information processing, conceptual resources, and other aspects of brain development. Cognitive defences are a subset of cognitive development, which ...

    • Habilitation of seasonal migrant construction workers in Ahmedabad 

      Arora, Daksh; Bhiwal, Raunak (Indian Institute of Management Ahmedabad, 2017)
      Census (Source: Census) captures data on migration in 2 ways: Migration by birthplace and migration by last place of residence. As per census 2011, the total number of migrants in 2011 were 45.36 crore. The reasons for ...

    • Case study on CSR activities of Arvind 

      Verma, Ankur (Indian Institute of Management Ahmedabad, 2017)
      After over two decades of successful journey at Arvind, Neeraj Lal, now Head of CSR at Arvind Ltd is considering how to redesign the company’s corporate social responsibility operations and policy in a more prominent way. ...

    • Positioning of JSW School of public policy 

      Chouhan, Monika; Nayak, Nikhil; Hussain, Shuja (Indian Institute of Management Ahmedabad, 2017)
      ANZSOG’s inception just over a decade ago, all teaching programs have been enhancing the capacity of public servants to meet the contemporary leadership, policy and delivery challenges they share. At ANZSOG, the programs ...

    • Influence of media on the perception of LGBT community 

      Amra, Prashansa; Chaudhury, Ritika; Sahoo, Sambit Kumar; Pangtey, Siddharth Singh (Indian Institute of Management Ahmedabad, 2017)
      Our objective is to study the influence of media on the LGBT community. Media, here in this context, refers to the new age media such as online newspapers, blogs, online forums, social media etc. We will try to gauge what ...

    • Key trends and inferences from Gunotsav data 

      Mitra, Soumyo Madhab (Indian Institute of Management Ahmedabad, 2017)
      The Education Department, Government of Gujarat began Gunotsav in November 2009, as a framework for accountability in Primary Education. It was aimed at evaluating the state’s primary education scenario, specifically in ...

    • A study on India’s first digital village: Akodara 

      Kumar, Anand Ashok; V, Srikanth (Indian Institute of Management Ahmedabad, 2017)
      Internet is undeniably the most significant technological advancement in the 20th century. It has varied applications and uses, and is being used in different forms using different devices. Under the leadership of PM Modi, ...

    • Studying policy implementation: FYUP at the university of Delhi 

      Arora, Harsh (Indian Institute of Management Ahmedabad, 2017)
      As a former student of the University of Delhi (DU, as some would colloquially call it), I have had the opportunity to witness first-hand this living, breathing microcosm that teems with academic institutions of glorious ...

    • To measure the potential of LGBTQ market in India and understanding the factors affecting the brand positioning of companies 

      Yadav, Anoop Kumar; Karol, Shivangi; Kumar, Rahul (Indian Institute of Management Ahmedabad, 2017)
      The LGBT community accounts for about 3.4% of the total population of the USA (Gates, 2011). A report by Gallup suggests this percentage to have risen to 4.1% by 2016 in the USA. As per different researchers and reports, ...

    • Evaluating sanitation policy: The case of Swachh Bharat Abhiyan 

      Mehrotra, Aditya; Akram, Mohammad (Indian Institute of Management Ahmedabad, 2017)
      Sanitation is the hygienic means by which an individual aims to preserve her health. It is one of the biggest concerns for counties like India, which are very low on the Sanitation usage scales across the world. The ...

    • Do smart cities really promote inclusiveness 

      Lohia, Anurag K.; Samanth, Siddartha; Goklani, Utkarsh (Indian Institute of Management Ahmedabad, 2017-08-21)
      To critically analyze if the proposed smart city plan of Varanasi promotes inclusiveness, demonstrated through structures that proactively bring disadvantageous sections into the mainstream of development as per the Smart ...

    • Mauritius: sustaining growth going forward 

      Rathi, Nilambari; Shah, Nishant (2017-09-08)
      The report, written for the Project course undertaken in Term 4 by PGP2 students, explores the potential future growth areas for the African island of Mauritius, which has in the past relied on its status as a market ...

    • Understanding the impact of volatility in food prices on CPI inflation and its consequence on inflation targeting in India 

      Talwar, Powel; Jain, Pranav; Mehra, Sarthak (Indian Institute of Management Ahmedabad, 2017)
      The central banks of today have shifted to inflation targeting, wherein they set an inflation target/band for themselves and set a price index as a benchmark. The inflation targeting approach ensures accountability, ...

    • Feasibility study of project management firm for food processing industry 

      Doshi, Vidhi (Indian Institute of Management Ahmedabad, 2017)
      Food processing industry is one of the largest industries in India that contributes to 14% of GDP through manufacturing. Factors like growth in domestic demand for processed food, rise in export opportunities, increasing ...

    • Study of market based instruments for controlling air pollution in India 

      Singh, Gurkaran; Kathuria, Deepanshu (Indian Institute of Management Ahmedabad, 2018)
      In the sphere of public policy and regulations, economic instruments can be defined as a set of policy tools that use economic incentives to control the external costs of production in a market. These external costs are ...