Student Projects: Recent submissions
Now showing items 1321-1340 of 3208
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Analyzing effect of negative publicity on brand equity of Maggi and understanding the impediments ahead of its comeback
(Indian Institute of Management Ahmedabad, 2016) -
Introduction of a new product in the mobile phones market under Choice Overload
(Indian Institute of Management Ahmedabad, 2016) -
A study of the impact of brand logos on the consumer psyche
(Indian Institute of Management Ahmedabad, 2016)Brand Logos’ content and meaning conveyance journey starts from the designer’s end and ends at consumers. The inherent conundrum here being that the design elements such as the representativeness of the logo and the ... -
E-commerce channel for renting out luxury apparel
(Indian Institute of Management Ahmedabad, 2016) -
Preparing a business plan for renovation and refurbishment of old buildings in India
(Indian Institute of Management Ahmedabad, 2016) -
Study and analysis of international expansion strategies of various firms
(Indian Institute of Management Ahmedabad, 2016) -
Cosmetic and beauty products – opportunities online
(Indian Institute of Management Ahmedabad, 2016) -
Improving customer delivery experience and transport sharing in e-retail
(Indian Institute of Management Ahmedabad, 2016)With increasing size and competition of e-commerce industry, the focus is on reducing the lead time of delivery. Here the inconvenience caused because of wrong or damages products delivered to the customer due to speedy ... -
Case for electronic payments
(Indian Institute of Management Ahmedabad, 2016) -
Non-grain pricing: a behavioural study through prospect theory perspective
(Indian Institute of Management Ahmedabad, 2016)E-market place is the arena where pricing has an important role as the customer buying behaviour is dynamic. In the Indian market, especially, as more people join the online purchasing cohort, buyer behavior is evolving ... -
Effect of tactile and visual inputs in delivery packaging on customer loyalty for e-retailers
(Indian Institute of Management Ahmedabad, 2016) -
Impact of consumer satisfaction on stock prices and commercial revenue of firms
(Indian Institute of Management Ahmedabad, 2016) -
Purchase of less negative foods: consumer behavior study
(Indian Institute of Management Ahmedabad, 2016) -
The effect of role models on cooperative behaviour: a public goods perspective
(Indian Institute of Management Ahmedabad, 2016) -
A study of the hidden costs involved in commercial surrogacy arrangements
(Indian Institute of Management Ahmedabad, 2016)The current paper starts out by describing the emotional construct of childbirth and the importance of biological ownership of a progeny. It develops arguments both in favor and against the notion of sharing genetic ... -
Investment outlook on solar, wind & gas power plants in India
(Indian Institute of Management Ahmedabad, 2016) -
Understanding the implications and utilization of CSR funds while setting up a CSR project
(Indian Institute of Management Ahmedabad, 2016) -
Mergers & acquisitions in the pharmaceutical industry
(Indian Institute of Management Ahmedabad, 2016) -
Leveraging MNS for effective marketing
(Indian Institute of Management Ahmedabad, 2016) -
Study of rural sales and distribution strategies for FMCG products
(Indian Institute of Management Ahmedabad, 2016)