Student Projects: Recent submissions
Now showing items 181-200 of 3208
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Effects of social cause advertising on brand perception: a case from fem by Dabur
(Indian Institute of Management Ahmedabad, 2023-08-21)Today’s consumer is more socially conscious than before and social media serves as a platform for them to air their concerns over any brand communication that they dislike. Although brands are increasingly incorporating ... -
Corporate accountability of DHFL scam – a story of greed and fraud
(Indian Institute of Management Ahmedabad, 2023-08-21)Non-bank finance companies are in the businesses related to loans and advances, and other types of economic activity. NBFC plays an important role in providing affordable financial services and indirectly stimulates the ... -
Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention
(Indian Institute of Management Ahmedabad, 2023-08-16)The modern world of marketing communication is replete with advertisements, and therefore, it is hard to differentiate one’s advertisement from its competitors. The glamour of a celebrity seldom goes unnoticed, and it has ... -
Platform for building extra-curricular activities: to aid in a child’s soft-skill and psychology development
(Indian Institute of Management Ahmedabad, 2023-08-16) -
CIIE Project: sector - fresh food E-commerce
(Indian Institute of Management Ahmedabad, 2023-08-16)Consumers are drawn to fresh e-commerce because of its quick pace, simple operation, affordable prices, and range of fresh products. The new e-commerce business is, however, under pressure from an unprecedented level of ... -
Influencer marketing: how to reach to the right customer via social media content
(Indian Institute of Management Ahmedabad, 2023-08-16)Brands have altered their marketing tactics in response to the rapid expansion of social media to engage with their varied consumers more through offering value and two-way communication. Influencer marketing was born out ... -
Predictability of stock price patterns following large price changes in the Indian market
(Indian Institute of Management Ahmedabad, 2023-08-16)The key objective behind the study is to develop our own trading strategy on the basis of the predictability of the Indian equities market. Since the literature on predictability following large price movements is not ... -
Impact on consumer behaviour and brand strategies post FMCG product controversies.
(Indian Institute of Management Ahmedabad, 2023-08-16)The project is aimed at understanding consumer behavior and brand loyalty changes post an FMCG brand controversy. Multiple brands have faced moments of severe crisis where a product of the brand faces itself being slapped ... -
Brand nostalgia in the entertainment industry
(Indian Institute of Management Ahmedabad, 2023-01-16) -
Analysis of customer preferences for various features/services offered by health-tech platforms
(Indian Institute of Management Ahmedabad, 2023-08-16)Founded by two former Flipkart executives, Mukesh Bansal and Ankit Nagori, in 2016, Cult.fit started with an ambition of disrupting the preventive healthcare sector in India with the power of technology. With four business ... -
Blockchain, data privacy and identity management
(Indian Institute of Management Ahmedabad, 2023-08-16) -
Search Engine Optimization in digital marketing
(Indian Institute of Management Ahmedabad, 2023-08-16)Buy Now Pay Later model has been under the scanner of RBI for quite some time now, and finally, last month, RBI took measures to regulate the BNPL services. To give an overview, BNPL is a short-term financing option that ... -
Feasibility study for virtual humanoid influencer based marketing
(Indian Institute of Management Ahmedabad, 2023-08-16) -
Analysis of impact of plus size inclusive fashion marketing on customer behaviour
(Indian Institute of Management Ahmedabad, 2023-08-14)Plus size currently makes up about 12% of the Indian fashion retail market, with a AGR of 25% over the next 5 years indicating a huge opportunity in the relatively untapped segment. Companies tend to shy away from inclusive ... -
Furniture marketing in metaverse era
(Indian Institute of Management Ahmedabad, 2023-08-14)The report analyses the marketing potential of airport retail stores. It presents a global picture of the industry and how Indian retail varies from its international counterparts. In India, there is a significant growth ... -
Issues and challenges in the life of women entrepreneurs in India
(Indian Institute of Management Ahmedabad, 2023-08-14)In recent times, women entrepreneurship has seen a rapid growth across the globe. In India, the trend has been catching up, but the pace has been slower compared to the other nations. The factors contributing to this slow ... -
Cloud Kitchen & its future
(Indian Institute of Management Ahmedabad, 2023-08-14) -
Determining factors leading to depression using Machine Learning
(Indian Institute of Management Ahmedabad, 2023-08-14)With most people leading a hectic lifestyle today, depression has become a prevalent ailment. In addition to stress, several other factors contribute to depression, such as hormonal imbalances, medications, rough childhood, ... -
Role of text mining in HRM system
(Indian Institute of Management Ahmedabad, 2023-08-14) -
Analysis of food consumption pattern in response to COVID-19
(Indian Institute of Management Ahmedabad, 2023-08-14)Consumer buying behavior in the food segment is influenced by a number of factors, one of which is supposedly the “health” factor branding. Decodifying the health factor and understanding its evolution of it is under ...