Student Projects: Recent submissions

Now showing items 21-40 of 3208

    • NFTs in marketing strategy from the lens of customers 

      Bardhan, Dibyajit; Sharma, Sarthak (Indian Institute of Management Ahmedabad, 2022)
      Non-Fungible Tokens (NFTs) are digital assets that use blockchain technology to verify their authenticity and ownership. Each NFT is unique and can represent any type of digital asset, including artwork, music, video, ...

    • Use of AI and image analysis in medicare 

      Rahul, Bikki; S, Lohith (Indian Institute of Management Ahmedabad, 2022)
      With the advent of new technologies and advancement of AI and ML, a numerous opportunities arise to utilize these in medial industry for the well-being of humans. The government of India, in the recent years proposed schemes ...

    • A study on the genderization of informal interactions at workplace – pre and post 

      Snehitha, Chitla; Manollasa, Nambaru Vyshnavi (Indian Institute of Management Ahmedabad, 2022)
      Due to social distance regulations, the COVID-19 epidemic has caused a dramatic change in how businesses operate. Many now use hybrid and virtual work models. While this has made it possible for work processes to continue, ...

    • Elrhino eco industries a story worth telling to a story worth selling 

      Das, Amlan Jyoti; Bordoloi, Dhrubajyoti (Indian Institute of Management Ahmedabad, 2022)
      Nisha Bora, the business head and dream seller at Elrhino, while parsing through the export figures and outlaying the recovery path of Elrhino to pre-Covid levels of production and distribution, had a sudden epiphany. ...

    • Identification and analysis of cultural differences 

      Marvania, Kishan; Sethia, Pulkit (Indian Institute of Management Ahmedabad, 2022)
      With a common history spanning centuries, China and India are two of the most populous and culturally varied nations in the world. The two nations have separate cultures that are moulded by their distinctive histories, ...

    • Future of E-commerce: vision 2040 

      Sahni, Sejal; Todwa, Naman (Indian Institute of Management Ahmedabad, 2022)
      The exponential pace of change in technology mandates businesses and companies to anticipate, plan and lay ground work for their technological moves decades in advance. This paper uses primary data collected from 8 ...

    • Evolution of human resources practices with web 3.0, NFT, and metaverse 

      Swami, Neha; Mittal, Khanak (Indian Institute of Management Ahmedabad, 2022)
      Over the past few decades, the role of HR (human resources) in organizations has grown significantly. HR is now seen as a strategic partner in driving organizational success and is responsible for managing the most important ...

    • Financial inclusion of women in rural India 

      Pernapati, Mahesh Kumar; Kumara, Ramagiri Sujith (Indian Institute of Management Ahmedabad, 2022)
      Financial inclusion ensures that all members of society, regardless of their economic status or location, have access to financial services and products. It is the idea of ensuring everyone can participate in the financial ...

    • Application of AI and ML in the Indian healthcare sector - understanding and addressing the apprehensions of the stakeholders about AI implementation in Indian healthcare 

      K A, Ramyashree; Khandelwal, Pranjal (Indian Institute of Management Ahmedabad, 2022)
      India’s population is poised to surpass China’s population in 2023. Its population has doubled since 1960 and stood at 141 Crore at the end of 2022. However, the spending on healthcare by the government barely covers the ...

    • Marketing & network effects in the new-age era of digital platforms 

      Shah, Shikhar Gautam; Agarwal, Snigdha (Indian Institute of Management Ahmedabad, 2022)
      A platform business is an enterprise that creates an ecosystem of suppliers and buyers to facilitate transactions between them via its platform. Platform business models leverage technology to connect demand and supply ...

    • FemPe credit card for women as a means of financial independence 

      Borah, Sampurna; Khairkar, Shruti (Indian Institute of Management Ahmedabad, 2022)
      Females make 50% of the global as well as the Indian population (1.4 billion). In India, females primarily take care of households, but today’s generation is breaking the status quo and contributing to the working population ...

    • Moonlighting practices & its implications in HR 

      Panda, Shubham; Pal, Atirek Kumar (Indian Institute of Management Ahmedabad, 2022)
      Before diving deep into the motivation leading to moonlighting, lets discuss the theoretical foundation of relationship between employers and employee, which subsequently answers the need/motivation for Moonlighting. 1. ...

    • The pedagogical and curriculum changes to identify student personas at an young age and bridge the gap between education and employability 

      Bhura, Pallabh; Juneja, Vanshika (Indian Institute of Management Ahmedabad, 2022)
      Poor career decision making among school children negatively impacts the nation’s economy, workforce and social mobility. 1. Economic impact: If students choose careers that don't align with their skills, interests, or the ...

    • Artificial intelligence adoption at workplaces: reinventing human resource management with AI 

      Kumar, Puneet; Bansal, Divyam (Indian Institute of Management Ahmedabad, 2022)
      We were fascinated to observe how technology has found its way in traditional organizational functions like HRM. Artificial Intelligence, particularly, is increasingly being deployed in HRM to improve and streamline various ...

    • Understanding employee’s response to company's sustainability initiatives 

      R, Karthikeyan; M, Dhivya (Indian Institute of Management Ahmedabad, 2022)
      Corporate investments in environmental sustainability have increased greatly in recent years due to increased pressure from regulators, consumers, and investors. As a key stakeholder of business, the employees’ attitude ...

    • Creditas: cracking the loan code? 

      Kishore, Nikita; Vyas, Kaustubh (Indian Institute of Management Ahmedabad, 2022)
      It was a cold, crisp January morning in 2023 when Anshuman Panwar, CEO of Creditas Solutions, sat with his cup of tea, contemplating the next steps of his company. Creditas Solutions, a startup that operated in the loan ...

    • Privacy in the age of Metaverse 

      Bhaunra, Mark Stephen; Nawale, Prabhakar (Indian Institute of Management Ahmedabad, 2022)
      The current iteration of the internet enables us to communicate with people and view content from around the world. It is more two-dimensional and unidirectional in nature with the exception of messaging and video conferencing. ...

    • Reserve currency of global economy: declining dominance of US Dollar and beyond 

      Patankar, Vardhan; Lodha, Devashish (Indian Institute of Management Ahmedabad, 2022)
      Since World War II, the US dollar has been the world's dominant reserve currency. It has been able to maintain its dominance for many decades fueled by the growth of the US economy and favorable geopolitics. However, in a ...

    • Conversational marketing in LimeChat 

      Gupta, Prakhar; Kejriwal, Vaibhav (Indian Institute of Management Ahmedabad, 2022)
      In 2021, the revenue generated from the sales of platforms, installation, development, support, and maintenance of chatbots was $3.8bn with the retail segment holding the highest share of 27%. By 2027, the market is expected ...

    • How technology is changing the way luxury brands operate 

      Lawrence Allwyn, Russel; Arora, Prateek (Indian Institute of Management Ahmedabad, 2022)
      Technology is rapidly shaping the luxury retail landscape, transforming the ways brands reach out to customers and how customers interact with the brands. In the present-day scenario, the luxury brand world is increasingly ...