Student Projects: Recent submissions

Now showing items 241-260 of 3208

    • Examination of banking system In light OF ABG Shipyard bank fraud 

      Jangid, Kunal; Keshav, Potluri Rakshit (2023-08-07)

    • Augmented reality in retail market. 

      Kaur, Taranjit; Chandaniha, Divyansh (Indian Institute of Management Ahmedabad, 2023-08-08)
      This study explores the impact of customers’ personalities and the use of augmented reality technology (AR) via ‘Virtual Mirror’ in pushing sales of cosmetics products through app-based purchases. Augmented reality is the ...

    • A study on factors affecting the conversion of Spotify’s free users into paid customers in India. 

      Sanket; Mohapatra, Saumya Suman (Indian Institute of Management Ahmedabad, 2023-08-08)
      This paper intends to delve further into depths of the user behaviour to study the conversion of free users into paid customers on the platform. A study conducted at Copenhagen Business School (Charlotte Lejre) highlighted ...

    • Understanding use cases of artificial intelligence in fintech and examining access to credit via credit underwriting applications of AI 

      Jain, Prashant; Singhal, Anubha (Indian Institute of Management Ahmedabad, 2023-08-08)

    • The intermingling of Blockchain, Artificial Intelligence and Marketing and its potential impact in future 

      Rajendra, Amrutkar Rohan; Modi, Piyush (Indian Institute of Management Ahmedabad, 2023-08-07)
      With increased awareness of data security and individual privacy in the age of the internet, where everything is shifting online, blockchain comes to safeguard and protect individual identity on the web. This, however, may ...

    • Liquor license in India: auctions vs. lottery system 

      Kumar, Marri Krishna Sai Ashish; Sivakumar, Pavithra (Indian Institute of Management Ahmedabad, 2023-08-07)
      Currently, lice use for retail liquor shops in India is highly regulated and assigned majorly through lottery or auctions. These two methods come with their own set of advantages and problems, with revenue generated from ...

    • Evolution of brand messaging by businesses due to Covid-19 

      Rajesh, Shah Akshat; Mittal, Khanak (Indian Institute of Management Ahmedabad, 2023-08-07)

    • A study on NFTs application in luxury marketing 

      Gangwar, Mahi; Kashyap, Shashank (Indian Institute of Management Ahmedabad, 2023-08-07)
      Luxury explores the concept of scarcity, which is created by rare and exclusive items — this is a major reason why luxury has always been a part of our history. According to Itamar Simonson, a professor at Stanford Graduate ...

    • Land acquisition in India and balancing interests in West Bengal 

      Panwar, Ishita; Kaul, Lucky (Indian Institute of Management Ahmedabad, 2023-08-07)
      While Land is a gift of nature, it is limited, it cannot be produced, and it cannot be destroyed either. The value of land as a production element cannot be overstated. Everything we use may be ultimately linked back to ...

    • Analysis of cold campaign effectiveness in email marketing and WhatsApp marketing 

      R., Balaji; P., Ilanthirayan (Indian Institute of Management Ahmedabad, 2023-08-07)
      Companies in their growth phase use cold messaging strategies using emails and SMS to push their products and services. Cold leads drive the top of the funnel. Email marketing is used by thousands of businesses of all sizes ...

    • Women entrepreneurs: their stories & struggles 

      Harshvardhan; Khoiwal, Priyanka (Indian Institute of Management Ahmedabad, 2023-08-07)
      Since the beginning of time, women have been the victims of numerous atrocities. The fight for gender equality is not new, and women have gone a long way since the beginning of these movements and have shown themselves in ...

    • Geo-political crisis & equity markets 

      Bindal, Harsh; Raut, Pranav (Indian Institute of Management Ahmedabad, 2023-08-07)
      Every decade or two gives us certain topics where different economies of the world are involved in certain geo-political conflicts, be it India-Pakistan, Israel- Palistine or lately Russia and Ukraine. Some geopolitical ...

    • Short-term correlation modelling for gold and equities 

      Munot, Gautam; Jain, Sidham (Indian Institute of Management Ahmedabad, 2023-08-07)
      The only deterministic aspect of stock market is uncertainty. Historically, many academicians have tried to mathematically model the uncertainty using statistics and stochastic processes. The factors used in the process ...

    • A comparative study of the Indian tertiary education system with other developing nations 

      Yadav, Devasheesh; Ikbal, Ehsaan (Indian Institute of Management Ahmedabad, 2023-08-07)
      The effectiveness of tertiary education in India compared to other developing countries has always been a widely debated topic. This report delves deep into the major factors that quantify the efficacy of tertiary education ...

    • Credit registry, credit scoring and enhancing access to finance 

      Dad, Atrey; Chaudhari, Shubham (Indian Institute of Management Ahmedabad, 2023-08-07)
      This report provides policy recommendations for building the Public Credit Registry for India focused on increasing access to finance in the country, especially for the country's bottom of pyramid people and businesses. ...

    • CIIE PROJECT (EdTech segment) 

      Ranjana A., Anu; Mukesh CS, Sathya (Indian Institute of Management Ahmedabad, 2023-08-07)
      The paper explores new business opportunity potential in the Indian EdTech industry by understand consumer needs, industry trends and competitive landscape. Collaborative learning has been identified as a trend and a ...

    • NFTs: analysis of the industry & applications in brands’ marketing strategy 

      Bardhan, Dibyajit; Sharma, Sarthak (Indian Institute of Management Ahmedabad, 2023-07-14)
      NFTs (non-fungible tokens) are digital assets that prove ownership for objects like art, collectibles, video clips, music, designs, and more. In simpler terms, they are known as modern-day collectibles. NFTs are recorded ...

    • Ideation module submission auction-based pricing in service industries 

      Gupta, Aditya; A, Prasanthkumar (Indian Institute of Management Ahmedabad, 2023-07-14)
      Hotel booking has become a rather seamless process (and for some people, enjoyable) with the increasing prominence of OTAs and Online Booking Portals operated by hotel chains. This has increased the competition that customers ...

    • Marketing in metaverse 

      Verma, Aditi; Parsai, Amrita (Indian Institute of Management Ahmedabad, 2023-07-13)
      Today, the metaverse is defined as a digital reality integrating social media, online gaming, augmented reality, virtual reality, and cryptocurrencies, enabling immersive virtual interactions. It can be accessed through ...

    • Metaverse and fashion 

      Sharma, Aastha (Indian Institute of Management Ahmedabad, 2023-07-13)
      Few months back Facebook announced that it would be rebranding itself to Meta to focus on the rising concept and technology of “Metaverse.” Since then there is a buzz and confusion around the actual meaning of the word. In ...