Student Projects: Recent submissions
Now showing items 301-320 of 3208
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Impact of chatbot personality on customer satisfaction
(Indian Institute of Management Ahmedabad, 2022-03-20)Chatbots are becoming increasingly prevalent in e-commerce, leading to the rise of conversational commerce – a $5.78 Bn industry. Prior research indicates that the anthropomorphic elements of a chatbot, including its ... -
Twitter engagement impact on Indian financial markets
(Indian Institute of Management Ahmedabad, 2022-03-21)This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis ... -
Pee Safe – establishing the category of menstrual cups in India
(Indian Institute of Management Ahmedabad, 2022-03-21)Pee Safe is a health and wellness brand that has disrupted the women’s hygiene products’ segment by introducing environment-friendly versions of conventional products. The company was founded by Vikas Bagaria, who wanted ... -
Devising marketing strategies for consumer facing brands via social listening
(Indian Institute of Management Ahmedabad, 2022-03-21)Social listening or social media measurement is a way of brand evaluation by computing the popularity of a brand by monitoring the social media platforms of the brand. The content that is monitored are the posts on these ... -
Analysing controversial advertisements
(Indian Institute of Management Ahmedabad, 2022-03-21)The use of commercials to advertise one’s products or services and popularize one’s brand is a common technique most companies, big or small, employ. Given the large influx of brands and the number of alternatives each ... -
Social media analysis of changing job trends during pandemic
(Indian Institute of Management Ahmedabad, 2022-03-21)When the Covid Pandemic started, the job market was volatile with an economic downturn because of uncertainty, and there were millions of layoffs in the US. As the recovery started, workers started to re-evaluate their ... -
Fraud detection mechanisms in e-commerce marketplaces
(Indian Institute of Management Ahmedabad, 2022-03-21)With the rapid rise of e-commerce, the scope for spurious practices is also mounting. Selling of fake or counterfeit products, identity theft, misleading information, and brand impersonation are some of the multiple ways ... -
Research and analysis of technical and strategic market potential of smart charging, battery swap model in the EV ecosystem
(Indian Institute of Management Ahmedabad, 2022-03-21)it is certain that we are waiting for an EV-rich future. But the addition of significant numbers of EVs would put an additional burden on the already burdened Power Sector and would demand tremendous growth in the Charging ... -
Analysis of consumer’s willingness to pay for data privacy on online Apps
(Indian Institute of Management Ahmedabad, 2022-03-21)The usage of shopping apps is different for a housewife as compared to a retired person. A student uses a social media app in a somewhat different manner as to what a working professional use. The usage pattern and importance ... -
Localisation & globalisation marketing strategy of MNC’s
(Indian Institute of Management Ahmedabad, 2022-03-21)The customer behaviour is different towards different sectors. There are some sectors where the consumer prefers to select brands which showcase themselves as international and global brand whereas in some sectors, the ... -
New product development for Zomato
(Indian Institute of Management Ahmedabad, 2022-03-21)In today’s diverse and mostly digital economy, firms need to innovate constantly and quickly in their consumer offerings. It holds for both big companies and startups. New product/service development is the key that unlocks ... -
Impact of using AI/ML-based virtual assistants 'chatbots'
(Indian Institute of Management Ahmedabad, 2022-03-21)A chatbot is a virtual assistant designed to incorporate artificial intelligence and machine learning algorithms to provide an interactive experience to resolve customer queries over the internet. The revolution of chatbots ... -
What drives teaching ratings of Business School Professors? A multi-stakeholder perspective
(Indian Institute of Management Ahmedabad, 2022-03-21)The primary stakeholders of educational institutions are the students and the faculty. The existence of multiple stakeholders requires an approach that accounts for the incentives and objectives of all the stakeholders to ... -
Africa: The new frontier for social impact consulting firms of India
(Indian Institute of Management Ahmedabad, 2022-03-21)Corporates required assistance in the right usage of their CSR budgets, integrating sustainability with their business strategy, and reporting the social impact for ESG investors. Philanthropists required advice on the ... -
Consumer Behaviour in MBA entrence Exam Preparation
(Indian Institute of Management Ahmedabad, 2022-03-21)The objective of the study is to analyse the consumer behaviour in MBA examination preparation and to test the hypothesis of MBA entrance examination preparation to be shifting online and to study the various parameters ... -
Twitter sentiment & IPO performance – A cross-sectional examination in Indian context
(Indian Institute of Management Ahmedabad, 2022-03-21)Globally, the importance of social media has expanded in the recent decade. Twitter became one of the most popular platforms since its inception in 2006, especially due to its restriction on specificity. Twitter delivers ... -
Self-limiting beliefs in women entrepreneurs
(Indian Institute of Management Ahmedabad, 2022-03-21)India is shaping up to become the next startup hub of the world. In the past few years, the country has generated more unicorns than it did in the entire decade. However, with this startup boom, also present is another ... -
Fabindia – understanding mission drift in social enterprises
(Indian Institute of Management Ahmedabad, 2022-03-21)Through this report, we aim to explore different ways mission drift happens in social enterprises and try to analyse the case of Fabindia with help of available academic literature. While Mission drift might sometimes ... -
Use of Artificial intelligence & machine learning in the recruitment industry
(Indian Institute of Management Ahmedabad, 2022-03-21)Hiring and recruitment was one of the last divisions within the corporate environment to get tech-enablement. There were minor technological innovations, but they were few and far between. The onslaught of the pandemic ... -
Digital privacy paradox: Apple’s privacy centric measures
(Indian Institute of Management Ahmedabad, 2022-03-20)Moore’s Law states that, “The number of transistors in a dense integrated circuit doubles every 2 years as technological progress advances.” Over time this has become loosely applicable for all tech and digital developments ...