Student Projects: Recent submissions
Now showing items 321-340 of 3208
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Factors affecting e-commerce adoption in India and US
(Indian Institute of Management Ahmedabad, 2022-03-21)E-commerce has redefined commercial activities since the turn of the century. As an industry E-commerce grew with a CAGR of 25.7% in FY20 (Gaubys, J.) and is expected to be 21.8% (Vision Monday, 2021) of all retail sales ... -
Impact of early age code learning with platforms like Whitehat Jr. on children
(Indian Institute of Management Ahmedabad, 2022-03-21)As striving parents nudged by tech education businesses push their children to start young with learning programming, detractors raise red flags, the key contention being that it's being taught too early for a few. 'Will ... -
Why do consumers disclose personal data
(Indian Institute of Management Ahmedabad, 2022-03-21)Taking a mixed approach and accounting for the influence of both rational (i.e., losses and gains associated with disclosure) and irrational (i.e., habits) factors in the disclosure decision-making process, while considering ... -
Understanding emergence of men’s grooming industry and identifying consumer requirements
(Indian Institute of Management Ahmedabad, 2022-03-21)The country’s beauty industry has primarily catered to the woman population, however in the recent years lots of products have come up catering to the male population. According to Research and Markets, the male’s grooming ... -
Upcoming privacy changes and the impact on d2c brands
(Indian Institute of Management Ahmedabad, 2022-03-21)While it is important to protect users' privacy, it is also necessary to ensure that it does not come at the cost of access to information for all of us on the internet. Various Tech Giants have had starkly opposing views ... -
ESG Investing: trends, impacts and challenges
(Indian Institute of Management Ahmedabad, 2022-03-20)The report has tried to look at ESG and various factors concerning ESG investing. ESG as a phenomenon has gained wide prominence in the recent times, especially post pandemic. Investors are increasingly incorporating the ... -
Exploring next-gen business opportunities for Amazon
(Indian Institute of Management Ahmedabad, 2022-03-20)The following project wishes to explore two emerging market trends in the entertainment sector, first being the advertisement-based video on demand or AVoD and E-gaming gaining traction in India. Thus, the two opportunities ... -
Exploitative working conditions: effects on different facets of life of white-collar employees
(Indian Institute of Management Ahmedabad, 2022-03-21)In this project, we have tried to bring forth analysis of the ways in which white-collar employees face exploitative working conditions. We have also tried to analyse how these conditions impact their mental, physical, and ... -
Analysis of digital eavesdropping in targeted marketing
(Indian Institute of Management Ahmedabad, 2022-03-21)As data and information have become more accessible than ever in today’s digital era, this has brought many opportunities for businesses to understand the customers. While marketers have started focusing on sophisticated ... -
Sexism in workplace: impact on well-being of female employees
(Indian Institute of Management Ahmedabad, 2022-03-21)Sexism has been defined as “individuals’ attitudes, beliefs, and behaviors, and organizational, institutional, and cultural practices that either reflect negative evaluations of individuals based on their gender or support ... -
GTM strategy for bottom of the pyramid market in ed Tech sector
(Indian Institute of Management Ahmedabad, 2022-03-21)In the last decade, India’s education sector has been drastically impacted by the changes in digital technologies. Internet penetration and the number of smartphone users have increased even in rural areas. Technology can ... -
Data privacy vs convenience: customer’s viewpoint
(Indian Institute of Management Ahmedabad, 2022-03-19)With the rate of technological advancements and adoption growing exponentially and the major explosion in digital technologies, data has become a critical resource and it is being collected in every interaction between a ... -
Unlearning strategies for employees in the modern workplace
(Indian Institute of Management Ahmedabad, 2022-03-21)This is a world of rapid digital transformation across industry verticals. The trend has only been hastened by the COVID-19 pandemic. Given the circumstances, the half-life of knowledge has been falling quickly and employees ... -
Evaluation of household spending pattern pre and post lockdown across different baskets of goods
(Indian Institute of Management Ahmedabad, 2021-12-14)COVID-19 resulted in a disruption in the lifestyle and buying patterns of people. The direct and indirect effects of the pandemic are mediated mainly through the economics of the household. Drastic changes were noticed due ... -
The need for regional service customization in the gold finance industry
(Indian Institute of Management Ahmedabad, 2021-12-14)Gold has a specific role in India's socioeconomic environment. Particularly in rural communities, it is viewed as a valuable asset, a hedge against inflation, and an immediate source of cash. India's households Gold is ... -
Digital marketing adoption for B2B businesses: benefits and strategies
(Indian Institute of Management Ahmedabad, 2021-12-14)Marketing communications in the last two decades have come a long way from the traditional forms of TV/Print/Radio Ads. Technologies have enabled better targeting of customers by marketing setups through the use of Digital ... -
High performance work system in Reliance Industries Limited’s oil to chemical business
(Indian Institute of Management Ahmedabad, 2021-12-14)Reliance Industries Limited, an Indian Conglomerate has showcased consistent positive growth for their Refining and Petrochemicals business, now merged into the Oil -2-Chemical business. Being a private player in the Indian ... -
Study of current market conditions and competitor strategies in the OTT industry and identification of current value denials to consumers
(Indian Institute of Management Ahmedabad, 2021-12-14)The Indian OTT market has been the fastest growing media and entertainment business in India over the last few years. The market is currently crowded with over 30 competitors with nearly 350 million consumers. Even though ... -
Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)In this project, we are scrapping the data from Swiggy's portal for all the cities and close to ~50,000 restaurant partners to understand the macroeconomic relationships between the costs, cuisines, ratings and the population ... -
Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)In this project, we are scrapping the data from Swiggy's portal for all the cities and close to ~50,000 restaurant partners to understand the macroeconomic relationships between the costs, cuisines, ratings and the population ...