Student Projects: Recent submissions

Now showing items 341-360 of 3208

    • How covid-19 shaped the human resource management to manage the well-being of employees in the aviation sector 

      Chhaya, Shefali; Duggal, Parul (Indian Institute of Management Ahmedabad, 2021-12-14)
      Like any other country, India is not immune to the havoc created across the world in hindering the economy's growth. Due to the restrictions imposed post the second nationwide lockdown, the aviation sector has been affected ...

    • Charging infrastructure solutions for electric vehicle industry 

      Pandhare, Sanket; Gahlot, Vinay (Indian Institute of Management Ahmedabad, 2021-12-14)
      The automobile industry of India rank 4ht largest in the world. Indian automobile industry has over 210 million cars on the road. India has shown its dedication to switch to electric vehicles and is part of the Electric ...

    • Unconventional monetary policy tools (UMPTs) of central banks in emerging markets and developing economies (EMDEs) during the COVID-19 crisis 

      Sheth, Priyanshi; Sanjana (Indian Institute of Management Ahmedabad, 2021-12-14)
      There are multiple transmission channels that trigger spillover effects to the EMDEs when the UMPTs are deployed by AEs. Fratzscher et al. (2012) analyze the significant spillovers of the Federal Reserve’s unconventional ...

    • Understanding acceptance of luxury products over an online medium vis-à-vis offline channel 

      Parmeshwar, Vivek; Nistane, Rasika (Indian Institute of Management Ahmedabad, 2021-12-14)
      Luxury products are an experience as the utility of the product is just one of the reasons for purchase for many. The experience is created by the brand value, societal status symbol, touch and feel of the product, royal ...

    • Employee engagement during the covid pandemic 

      Barua, Deepika; Gaikar, Mayuresh (Indian Institute of Management Ahmedabad, 2021-12-14)
      The pandemic has expanded the role of HR department which now needs to understand the experiences of the employees that they are going through in order to provide them support. They need to understand challenges and issues ...

    • Future of EV bikes: go to market strategy, partnerships & infra requirement 

      Kumar, Kishlay; Shah, Shweta (Indian Institute of Management Ahmedabad, 2021-12-14)
      In order to see the evolution of EV, we’ll look at some of the key components around charging, battery, new vehicle launch and government as systems and estimate their growth over next 15 years. This helps us in seeing the ...

    • Data Privacy concerns for Smart Watches 

      Maurya, Divakar; Singh, Gurpreet (Indian Institute of Management Ahmedabad, 2021-12-14)
      Indian customers and customers across the world are not aware about the potential pitfalls of freely sharing the digital data. Personally Identifiable Information can be used to profile the user and hence, can be exploited ...

    • Analysing impact of changed HR policies in the wake of covid19: impact on employee-employer relationship and long-term firm strategy 

      Waghmode, Avdhoot; Laskar, Sneha (Indian Institute of Management Ahmedabad, 2021-12-14)
      Our motive of the project is to understand the changes in HR policies post the pandemic by respective firms, the purpose of change in HR policies, and employee reactions over the change in the respective HR policy. Here ...

    • Documentation of strategy to increase revenue and strengthen brand-building efforts of AAJ 

      Pandey, Abhay Kumar; Mishra, Palak (Indian Institute of Management Ahmedabad, 2021-12-14)
      Jawaja Block, 50 kms from the district Ajmer in Rajasthan is home to Artisan Alliance of Jawaja (AAJ), a weaving and leather division. The story of this alliance’s expertise is ages old, but Late Prof. Ravi J Mathai, the ...

    • Applications of gamification techniques in HRM 

      Verma, Antra; Dhasmana, Pranav (Indian Institute of Management Ahmedabad, 2021-12-14)
      Gamified assessments are relatively new way of recruiting or training employees, we required a mix of both primary and secondary research to understand the perspective of various stakeholders that are involved in using or ...

    • Feasibility study for a virtual shopping assistant service for fashion ecommerce in India 

      Gupta, Tanya; Gudikal, Vijay Kumar (Indian Institute of Management Ahmedabad, 2021-12-14)
      The Indian fashion industry is growing tremendously, and online shopping is shifting the industry to a more advanced shopping experience. But with more and more options available in the online platform, customers face ...

    • Influencers in social media marketing and future of the industry 

      Jha, Kislay; Mishra, Sourav (Indian Institute of Management Ahmedabad, 2021-12-14)
      The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...

    • Purpose of a corporation 

      Sharma, Shikha; Garg, Vinayak (Indian Institute of Management Ahmedabad, 2021-12-14)
      We aim to investigate the evolution of the raison d’être of a business organization. The dominant narrative is examined against the backdrop of the global zeitgeist of different eras. We hope that this exercise will provide ...

    • Analysing the impact of chatbot on customer engagement 

      Jakhar, Ankit Kumar; Singh, Sagar (Indian Institute of Management Ahmedabad, 2021-12-14)
      With the development in Artificial Algorithm and Machine learning technology a major component of any organization success, customer engagement & experience has been completely changed. Earlier organizations used to have ...

    • Implementation process of Blockchain to solve the counterfeit problem in the apparel industry 

      Roshan, Muhammed; Singh, Robin (2021-12-14)
      Counterfeit sales have been estimated to be grown by over 400% from 1990s. The value of fake goods seized by customs is estimated at 509 billion US dollars in 2016 up from 461 billion dollars in 2013 and represents 2.5% ...

    • Assessment of covid-19 strategies by firms in the aviation, automobile, and real estate sectors 

      Kumar, Ranjith D R; G, Sreepadh (Indian Institute of Management Ahmedabad, 2021-12-14)
      The impact of the COVID-19 pandemic has been disruptive in terms of economic activity as well as the loss of human lives. While the first covid wave disrupted the business activity, the second covid wave had a severe impact ...

    • Gender pay gap in India – bridging it through HR strategy 

      Gurugubelli, Likhita; Roy, Rajashi (2021-12-14)
      Our primary research focuses on some of the aspects like the reasons behind the pay gap (both direct and indirect financial payments) and the reasons women moving out of thelabour market can be attributed. Globally, women ...

    • Impact of Anti-Covid Policies on Consumer Behavior in the Premium Hotel Industry 

      Singh, Nikita; Singhvi, Rachhit Kumar (Indian Institute of Management Ahmedabad, 2021-12-14)
      People are thinking twice before stepping out of their homes be it buying vegetables, resuming work from office, etc. Consumers have become more health-conscious and gives utmost importance to hygiene and safety. The same ...

    • Use of AI in education 

      Kohli, Kanvar Singh; Shankarwar, Tejas (Indian Institute of Management Ahmedabad, 2021-12-14)
      India has seen a large growth in school enrolment rates since independence. It currently has a primary school enrolment rate of 95%. Despite this, students struggle to get access to quality education, with less than half ...

    • Social stock exchange 

      Singh, Ishwar Partap; Jain, Ashi (Indian Institute of Management Ahmedabad, 2021-12-14)
      Social stock exchange is a novel concept that stems from the need for transparency. As we all know, the best approach to bring in transparency is through public inspection, and capital markets are known for providing a ...