Student Projects: Recent submissions

Now showing items 381-400 of 3208

    • Anti-covid policies and impact on hotel's pricing 

      Dilawri, Parneet Singh; Choudhary, Owais (Indian Institute of Management Ahmedabad, 2021-12-14)
      It has been more than a year since the Pandemic struck and brought the global economy to a standstill. The lockdown and social distancing norms have impacted the lifestyle of society. Some sectors like online delivery ...

    • Willingness to disclose data in e-commerce: transparency and personalization as a stimulant 

      Bhagat, Manisha; Naik, Pratham (Indian Institute of Management Ahmedabad, 2021-12-14)
      In our study, we want to find out the behaviour by bringing in another factor: information-use transparency. We want to determine how privacy valuation, personalization, and information-use transparency interact. We want ...

    • Using AI techniques to analyze relation between social media marketing and company revenue 

      Banerjee, Anirudh; Priya, Sonal (Indian Institute of Management Ahmedabad, 2021-12-14)
      In the modern era, the internet is becoming increasingly more accessible, cheap and impactful. The digital population across the world has risen to 4.66 billion (Statista 2021). In India, over 41% percent of the population ...

    • Use of AI in churn management 

      Kumar, Sundarapu H M R Prasanth; Kari, Chitra Swathi (Indian Institute of Management Ahmedabad, 2021-12-14)
      This report consists of two parts. In Part 1, we look at customer, employee, and business churn and provide a literature review. Then, we analyze the churn definition in the context of different types of businesses (B2B, ...

    • The imposter phenomenon among undergraduate students in science 

      Chandra, Ashutosh (Indian Institute of Management Ahmedabad, 2021-12-14)
      The imposter phenomenon (IP) was formally studied in 1978 by two Georgia State University professors, Pauline Clance and Suzanne Imes who coined the term as well which, as the term suggests, describes the experience of ...

    • The impact of social media on employee recruitment and selection 

      Ansari, Mohammad Irshad; Ansari, Khalid (Indian Institute of Management Ahmedabad, 2021-12-14)
      Companies are not new to us and have been present since the 6th century. As the name suggests, companies are generally a group of people who come together to pursue a common goal. This goal can be economic profit, social ...

    • Online retail: key factors to drive user engagement 

      Jain, Nandit; Pendharkar, Nivrutti M (Indian Institute of Management Ahmedabad, 2021-12-14)
      Plenty of material is available on the internet on how to design a good e-commerce platform. In this section we highlight some of the prominent takeaways from secondary sources.

    • Hype marketing: supreme 

      Pandiya, Kangana; Gupta, Shashwat (Indian Institute of Management Ahmedabad, 2021-12-14)
      Hype marketing comprises generating a massive buzz and interest in the brand and high expectations for its product launch. We would like to focus on Supreme specifically, to understand how it creates hype and why it is ...

    • Developing an extensive digital marketing strategy for retail business in the healthcare industry 

      Prachi; Paranjape, Pranjali (Indian Institute of Management Ahmedabad, 2021-12-14)
      With the advent of Covid-19, consumers avoided going out of home. But for safe & appropriate recommendations about one’s health, they needed access to the doctors. Hence many individual doctors as well as various online ...

    • Designing brand names for bop segment in India 

      Chitodkar, Sarvesh; Sarkar, Shreyasee (Indian Institute of Management Ahmedabad, 2021-12-14)
      The fortune associated at the bottom of the pyramid (BOP) is a primary motive for MNCs striving to expand into rural India. In order to attract and retain these consumers, it is of utmost importance to comprehend their ...

    • Comparative assessment of ESG rating frameworks 

      Agarwal, Vibhor; Lambhate, Nidhi (Indian Institute of Management Ahmedabad, 2021-12-14)
      Sustainability has become a major theme at every major platform. The COP26, the commitment of major world economies to become carbon neutral and reduce emission, and the push for EVs and solar panels make it clearly abundant ...

    • The relevance of HR personnel in a knowledge-based industry transitioning towards remote working 

      Hmar, Danny Ramdinsanga; Shankarwar, Tejas (Indian Institute of Management Ahmedabad, 2021-09-07)
      The year 2020 was not an ordinary year. A mysterious flu like virus originating from China spreads like wildfire across the globe at an alarming rate, little did the world know it was the start of the 21st century ...

    • Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apache 

      Behera, Dibyajyoti; Gupta, Tanya (Indian Institute of Management Ahmedabad, 2021-09-07)
      Indian customers present a very lucrative market for two-wheelers with its congested traffic conditions lower purchasing power. Despite being the world’s third-largest emitter of greenhouse gases1, the electric vehicle ...

    • Sexual wellness market in India: Why aren’t we talking about female pleasure? 

      Ghuguloth, Sreehitha; Ramji, Sonali (Indian Institute of Management Ahmedabad, 2021-09-07)
      A major trend change that was observed in the last 5 decades is that consumption has increased in the smaller towns and cities as the metro cities continue to consume it at a higher rate. Tier-II towns like Jaipur, Surat, ...

    • Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods 

      Singh, Abhinav; Sharma, Ahsaas (Indian Institute of Management Ahmedabad, 2021-09-07)
      It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...

    • Framework to analyze COVID-19 related job losses: Is gender a factor? 

      Kohli, Kanvar Singh; Balotia, Harish (Indian Institute of Management Ahmedabad, 2021-09-07)
      Working in an environment that is free from discrimination of any kind is a fundamental right of all workers, irrespective of their personal characteristics. The right to equality is absolute, and carried forward into the ...

    • Everyone has a risk profile: A new approach to calculating an individual’s overall risk characteristic 

      Yadav, Saumya; Ashish, Anuma (Indian Institute of Management Ahmedabad, 2021-09-07)
      A significant amount of human life is spent making decisions, and the risk involved in the decisions or outcomes is the primary determinant in going ahead with them. Academically, the discussion of risk involved in ...

    • Cause marketing by FMCG brands and its impact on purchase decision of Indian consumers 

      Rajguru, Sandeep; Redij, Aayush (Indian Institute of Management Ahmedabad, 2021-09-07)
      Our project will be focused on gaining insights about the latter kind of cause marketing, and specifically on studying the impact of purchase decisions of consumers in Indian markets when FMCG brands have employed such ...

    • Asset monetization of PSUs 

      Jain, Divyam; Soni, Lokesh (Indian Institute of Management Ahmedabad, 2021-09-07)
      In the NDA government’s budget for FY22, the asset monetization plan by the Indian Government has been given special importance. We will explain each asset in detail with regards to the asset monetization benefits that ...

    • Analysis of direct vs indirect advertising and its effects on consumer perception of the brand 

      Sulthana, Bismitha; Udayabhanu, Pooja (Indian Institute of Management Ahmedabad, 2021-09-07)
      Comparative advertising is one of the marketing tactics that brands have widely used to grab the attention of the masses and persuade them to use their products over their competitors’. Some of these are direct in nature, ...