Student Projects: Recent submissions

Now showing items 41-60 of 3208

    • Analysing growth engines for project management tools 

      Balakrishnan, Abhilasha; Raman B B, Rakesh (Indian Institute of Management Ahmedabad, 2022)
      In recent years, businesses and individuals have increasingly relied on project management tools to manage projects effectively. This essay will examine the growth drivers for project management software. It will begin by ...

    • An in-depth exploration of resume parsers 

      Rawat, Shardul; Shambharkar, Nihar (Indian Institute of Management Ahmedabad, 2022)
      Parsing is the process of breaking down a sentence or set of words into their parts and defining each component's purpose or form. Examining a string of symbols that follow the rules of formal grammar, whether they are in ...

    • Personalization at scale using MarTech 

      Utkarsh, Tanmay; Yadav, Ankita Patiraj (Indian Institute of Management Ahmedabad, 2022)
      The Indian consumer landscape is extremely fragmented, with differences in demographics, cultures, and other sensibilities. In the 1930s, a major emphasis was laid on the products, which can also be seen in the advertising ...

    • Mentorship at workplace: understanding mentoring benefits, mentoring functions 

      Rathod, Himani; Sarkar, Saranya (Indian Institute of Management Ahmedabad, 2022)
      This research examines how mentors and mentees understand the purposes of mentoring, the advantages of mentoring, and the role of gender in mentoring relationships. The prevalent belief that mentoring brings significant ...

    • Content & creator economy 

      Pandey, Anshu; Singh, Shweta (Indian Institute of Management Ahmedabad, 2022)
      Currently creators are heavily dependent on platforms and haven’t cracked independent monetization and discovery solutions • Brands do not renew licenses or contracts in the long run neither do they strategically use ...

    • Reviewing the changing competencies in the healthcare section 

      H, Ashwin; Areguli, Vinayak (Indian Institute of Management Ahmedabad, 2022)
      In the context of India, the term "digital transformation" refers to the incorporation of digital technologies into the provision of healthcare services. It entails utilising technology to improve patient outcomes, expedite ...

    • Understanding the impact on customer engagement with ad sequences 

      Raghavender, Gurrapu; Vamshikrishna, Avula (Indian Institute of Management Ahmedabad, 2022)
      The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product ...

    • The moonlighting phenomenon: exploring the motives, effects & potential remedies 

      Yadav, Ayush; Mishra, Richi (Indian Institute of Management Ahmedabad, 2022)
      The Indian job market is growing at a rapid pace, with the increased technology enabled flexibility of the market, there has been a downturn in employee-company loyalty, faster job switches and higher unemployment risks. ...

    • Reimagining distribution & retail business using new age technology 

      Jog, Devashish; Agarwal, Diksha Kumari (Indian Institute of Management Ahmedabad, 2022)
      In the 21st century, globalization is the fundamental on which the world economy is dependent. A small impact in one of the economies create ripple effects in other economies as well. The pandemic of COVID19 has been one ...

    • Use of blockchain as a data storage platform 

      Yadav, Goshan; Raj, Harsh (Indian Institute of Management Ahmedabad, 2022)
      The potential of blockchain technology to transform interactions between governments, businesses, and citizens is immense and unprecedented. While it is often grouped with other technologies like AI or IoT, blockchain ...

    • Impact of agricultural market (or APMC) reforms on supply chain efficiency and nutritional outcomes 

      Kapaley, Piyush; Jirage, Mininath (Indian Institute of Management Ahmedabad, 2022)
      Food supply chains (FSC) are becoming more and more threatened by value chain distribution and nutrition security (Kirwan et al., 2017). This report attempts to define the effects of APMC reforms on the supply chains of ...

    • Brand strategy of Carl Pei’s start-up (Oneplus & Nothing) 

      Phor, Abi; Sayeed, Kamran (Indian Institute of Management Ahmedabad, 2022)
      The purpose of this research is to analyze and understand the branding strategy of Carl Pei's startups, with a focus on OnePlus and Nothing. The main objectives of the research are to: (1) Evaluate the branding strategies ...

    • How to increase voter turnout in India? 

      Kota, Sai Krishna; Sreer, Bhavya Karimikonda (Indian Institute of Management Ahmedabad, 2022)
      India is known for being the largest and one of the oldest democracies in the world. The founders of our constitution decided to adopt a parliamentary system of democracy, and that has been actively implemented till today. ...

    • Insecurity and beauty: brand messaging and its impact 

      Warkar, Nikita; John, Milen Mathew (Indian Institute of Management Ahmedabad, 2022)
      The beauty industry has increasingly leveraged insecurities to target customers, position its products, and ensure relatability. Changing ‘fair’ to ‘glow’ and ‘whitening’ to ‘brightening’ barely solves the problem. While ...

    • Future perspectives on progressive farming 

      Singh, Nikhil; Goel, Rishav (Indian Institute of Management Ahmedabad, 2022)
      Purpose: The purpose of this article is to assess how progressive stakeholders see the implementation of modern methods, including virtual technology, in promoting sustainable quality in the context of a rising economy. • ...

    • Investigating organizational interventions to promote employee engagement 

      Bansal, Sujala; Saini, Piyush Kumar (Indian Institute of Management Ahmedabad, 2022)
      Within the past century, the major types of industries and modes of doing business have evolved significantly through the breakout of technology. Services industry saw a boom, whereas the dominance of production-based ...

    • Analysing emerging P2P lending market by using AI to forecast potential delinquent customers and derive its business impact on the platforms 

      Barla, Vamshi Sagar; Mishra, Suyash (Indian Institute of Management Ahmedabad, 2022)
      One of the most groundbreaking developments in the financial sector is financial technology (Fin Tech), which is expanding quickly. The market's thirst for alternative financing increased as a result of decreased trust in ...

    • Future of marketing in the metaverse 

      Prakash, Apoorva; Chandra, Utkarsh (Indian Institute of Management Ahmedabad, 2022)
      Artificial intelligence (AI) bots are evolving into our closest friends, non-fungible tokens (NFTs) have transformed digital ownership, and our smartphones have evolved into our homes. Virtual vocalists have become a ...

    • Impact of social media on venture capital activity & the startup ecosystem 

      Mohnot, Vaibhav; Agarwal, Vatsal (Indian Institute of Management Ahmedabad, 2022)
      The Indian startup ecosystem has witnessed significant growth and transformation in recent years. The ed-tech space, in particular, has emerged as a promising sector, with a projected market worth of $10.4 billion by 2025, ...

    • 5G – innovations, implications & efficiencies for businesses in India 

      Arya, Aditya; Lalan, Nihaal Vijay (Indian Institute of Management Ahmedabad, 2022)
      In this paper, we aim to identify the various industries that stand to benefit from 5G implementation in India. We discover various use cases that can be prioritized using 5G’s underlying technology that provides ...