Student Projects: Recent submissions

Now showing items 461-480 of 3208

    • Country wide animosity for foreign goods: an exploratory study 

      Barua, Deepika; Mondal, Shuktisindhu (Indian Institute of Management Ahmedabad, 2021-09-07)
      Ethnocentrism and animosity play a significant role in the purchase decision of the consumer. Ethnocentrism is the perception of people regarding other cultures based on their experiences of their own culture. At the same ...

    • Reasons for and implications of intergenerational conflict over dating behaviour of young people 

      Pandiya, Kangana; Gupta, Shashwat (Indian Institute of Management Ahmedabad, 2021-09-07)
      Courtly love and women in Ancient India (Zacharias P Thundy, 2017) states that evidence of courtly love can be found in classical Sanskrit literature texts. Sanskrit was the most used language among the educated classes. ...

    • Impact of price capping in the market of Covid tests 

      Singh, Nishant Ketan; Jain, Srishti (Indian Institute of Management Ahmedabad, 2021-09-07)
      With the first case of COVID-19 discovered in December’19 in Wuhan, China, COVID came knocking on India’s doors in January’20. With the first lockdown announced in March’20 in India, it was clear that rough times lay ...

    • Challenges in scaling-up of early-stage start-ups 

      Das, Arnav; Asthana, Shishir (Indian Institute of Management Ahmedabad, 2021-09-07)
      The entrepreneurial environment in India has been developing at a rapid rate with more startups turning unicorns in recent years than in the previous decades combined. However, the other side of the ecosystem shows the ...

    • OTT industry in India: a paradise for marketers 

      Saha, Debolina; Sahoo, Pratikshya (Indian Institute of Management Ahmedabad, 2021-09-07)
      In India, OTT originated with the launch of BIGFlix by Reliance Entertainment in 2008. The giant players, Netflix and Amazon Prime, were launched in India in 2016. Stronger network connections, increasing internet penetration, ...

    • RBI’s digital currency: prospects, opportunities and risks in the Indian context 

      Katariya, Ankit; Agarwal, Vaibhav (Indian Institute of Management Ahmedabad, 2021-09-07)
      According to modern monetary economists, government issued currency has the following properties, it acts as a unit of account, a store of value; and medium of exchange that facilitates financial & economic transactions. ...

    • Exploring the business of art: an Indian classical performing arts perspective 

      Bhumkar, Parmeshwari (Indian Institute of Management Ahmedabad, 2021-09-07)

    • Attracting the right talent to hackathons on coding platforms 

      Sarma, Kandrika Venkat Aditya (Indian Institute of Management Ahmedabad, 2021-09-07)
      This paper seeks to study the correlation between various parameters of online hackathons and their participation levels. The data used to study this correlation is derived from TopCoder website across the three domains ...

    • Understanding the Indian consumer behaviour and developing a communication strategy to minimize the existing stigma towards adult diapers 

      Reddy, Varakantham Hemanth; R, Karthikeyan (Indian Institute of Management Ahmedabad, 2021-09-07)
      The problem of incontinence was historically considered as a taboo and hence the stigma towards using them even in the people who have severe issues of controlling their bladders resulted in low adoption of adult diapers ...

    • Exploring Indian corporate claims on contributions to SDG 2030 

      Chavan, Hritik N; Sriram P, Aravinth (Indian Institute of Management Ahmedabad, 2021-09-07)
      In 2015, the United Nations designed a blueprint containing 17 goals to attain a sustainable future, which are intended to be achieved by 2030. The SDGs were accepted by all the UN member countries, including India, in ...

    • Feasibility study of hallmarking of gold jewelleries in India 

      Modi, Rushil; Gahlot, Vinay (Indian Institute of Management Ahmedabad, 2021-09-07)
      Hallmarking is a process of quality assurance by ensuring a mark (or a distinguishing characteristic symbol) on a piece of jewellery declaring its purity by assessing the accurate content of noble metals like silver, gold ...

    • Understanding key engagement drivers for blockchain based voting 

      Jain, Nandit; Jain, Prince (Indian Institute of Management Ahmedabad, 2021-09-06)
      Social media has seen a fast-growing adaption in the last one decade, driven by the increasing internet and smartphone penetration. Social Media has even become a source of information for many people, coming from accounts ...

    • Factors affecting open-source software adoption 

      Patnaik, Rohan; Kumar, Rahul (Indian Institute of Management Ahmedabad, 2021-09-07)
      Open-Source software adoption has seen an uptick in the past few years. OSS comes with the advantage of development flexibility and cost effectiveness and disadvantages like lack of adequate support and uncertainty in ...

    • Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015 

      Yadav, Shantanu Singh; Kalathuru, Bindu Priya (Indian Institute of Management Ahmedabad, 2021-09-07)
      As of 2019, India is the 4th largest auto market with about 3.99 million Passenger and CV sold. Further, overall domestic sales have increased at the rate of 1.29% CAGR between FY 16 and FY 20. Rise in middle class income ...

    • Analysis of market for OTT platforms and impact on future trends 

      Das, Prachodaya; Malhotra, Sanat Sameer (Indian Institute of Management Ahmedabad, 2021-08-07)
      The Indian media and entertainment industry grew at a CAGR of 10.9% from 2014-2018. Even despite the pandemic the industry is expected to grow at the rate of 3.24% in 2019-20 and 2020-21. Further projection for 2019-2024 ...

    • A cultural perspective on luxury: how culture impacts the perception of luxury 

      Rana, Divyansh; Gupta, Parul (2021-09-07)
      The concept of luxury has always been of immense social importance across different cultures and geographies right from the dawn of humanity. Over different periods of time, although the manifestations of the concept of ...

    • Exploring the possibility of daily car cleaning service 

      Agarwal, Aadarsh; Maheshwari, Mukund (Indian Institute of Management Ahmedabad, 2021-09-07)
      Once a car is sold, it requires a lot of services for its maintenance & upkeep. This is referred to as the car aftermarket space. To tap the needs of maintaining the cleanliness of the car, Aadarsh started a venture named ...

    • Understanding the challenges in implementing the National Education Policy (NEP) 2020 in primary school education 

      Desai, Ankit; Mohan, Hari (Indian Institute of Management Ahmedabad, 2021-09-07)
      The National Education Policy (NEP) 2020, that was proposed as a draft in 2019, was passed on July 2020. The most prominent change brought forwards by the policy is the change of existing 10+2 years of schooling system to ...

    • Trends in luxury re-sale demand in India 

      Peters, Ipshita Rhea; Vasudev, A Karthik (Indian Institute of Management Ahmedabad, 2021-09-07)
      Over the past decade there has been a steep increase in the purchase of second-hand luxury goods across the globe, with the emergence of ‘pre-loved’ stores like The RealReal and Vestiaire Collective growing rapidly and ...

    • Temporal analysis of social media strategies by hotel chains in response to COVID lockdown 

      Selvam K, Arul; Pratap, M Vinay (Indian Institute of Management Ahmedabad, 2021-09-07)
      This study analyzed the Twitter users' engagement/reaction to covid-19 and non-covid-19 related messages. The tweets of six different hotel chains have been analyzed during three time periods (pre-covid, covid, and ...