Student Projects: Recent submissions
Now showing items 561-580 of 3208
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Did COVID-19 lockdown impact consumption of risky fairness creams in India?
(Indian Institute of Management Ahmedabad, 2020)Fairness industry, all over the globe is going through a drastic change in its structure. The outrage against the killing of George Floyd’s in America led to multiple accusations against the fairness industry like openly ... -
Framework for prioritizing the Indian cities based on their readiness for e-rickshaw
(Indian Institute of Management Ahmedabad, 2020)To develop a framework for prioritizing the Indian cities based on their readiness for e-rickshaw as a low-cost last-mile means of mobility. This would enable businesses in the three-wheeler electric mobility space to make ... -
Preliminary study for upscaling fish economy in Kanyakumari by developing homestead based business models
(Indian Institute of Management Ahmedabad, 2020)Fishing is a very important part of the Indian economy, contributing ₹1.3 Lakh Crore to Gross Value Added (GVA) in 2018. The total production of fish in India in 2017-18 is 12.6M metric tons with Tamil Nadu producing around ... -
Bollywood: mother and promoter of gender stereotypes?
(Indian Institute of Management Ahmedabad, 2020)Public and popular culture has profoundly created a whole new space in modern India. It engages transformation of the media and creation of wireless and electronic media along with entertainment which includes films, ... -
Student perception and behaviour in response to the sudden rise in online education due to the COVID-19 pandemic
(Indian Institute of Management Ahmedabad, 2020)As the education sector struggles to fight with the COVID-19 crisis, students’ behaviour and perceptions towards e-learning are witnessing a significant shift. Students from diverse backgrounds and across all levels are ... -
Study of section 29A of insolvency and bankruptcy code on the eligibility of resolution applicants
(Indian Institute of Management Ahmedabad, 2020)The Insolvency and Bankruptcy Code was introduced in India on 11th May 2016 to resolve India's growing NPAs. It is celebrated as one of the most extensive insolvency reforms in Indian economic history, whereby it aimed at ... -
Spotify ads: a blunder or a genius?
(Indian Institute of Management Ahmedabad, 2020)Spotify, since its inception in 2006, has grown into a household name. It boasts over 345 Million MAUs in 2021 and is present in over 170 countries. Spotify has arguably changed the way people consume music and can be ... -
Mandatory work from home: a gendered experience
(Indian Institute of Management Ahmedabad, 2020)COVID 19 pandemic has drastically altered the way organisations functioned in the past where work from home was considered to be an occasional phenomenon to fulfil specific needs. However, with work from home becoming ... -
Profiling customers through personality theory to design appropriate communication
(Indian Institute of Management Ahmedabad, 2020)Consumer behavior is directly influenced by an individual’s personality. Consumers with different personalities and behaviors respond differently to market offerings and marketing communication. Hence, it is important to ... -
Media literacy curriculum
(Indian Institute of Management Ahmedabad, 2020)This project aims to design a media literacy curriculum for Indian schools to counter the problems created by misinformation and fake news. -
Ranking of portfolio management services and alternative investment funds under PMS AIF world
(Indian Institute of Management Ahmedabad, 2020)The project aims at arriving at different award categories and subsequently, ranking of the Portfolio Management Schemes (PMS) and Alternative Investment Funds (AIF) handled by the organization PMS AIF World. The data ... -
Opportunities for urban farming in India
(Indian Institute of Management Ahmedabad, 2020)Urban Farming, also called as Urban Gardening or urban agriculture, is the practice of growing or producing food in an urban area like in and around a city, municipality, etc. There is a certain portion of commerce attached ... -
Key drivers for branding and consumer decision process for electric vehicles
(Indian Institute of Management Ahmedabad, 2020)The EV Industry mainly comprises of Electric Two-wheeler, Electric Three-wheeler, and electric Passenger vehicles (Includes cars and buses). In keeping with the objective of this project, which is to understand consumer ... -
Exploring the presence of signaling effects of IIMA clubs & information asymmetry between recruiters & students
(Indian Institute of Management Ahmedabad, 2020)As soon as PGP-1’s join IIMA, a club induction process is organized to recruit pgp1’s into various clubs. Many clubs position themselves as the gatekeepers to the most abused and coveted firms during the summer’s process. ... -
Impact of advertisements on gender bias
(Indian Institute of Management Ahmedabad, 2020)This project was aimed at understanding the impact of advertisements on the implicit associations made by people regarding gender roles. With a deep interest in the socio-cultural context that we operate in, we thought of ... -
Review of section 498A of IPC
(Indian Institute of Management Ahmedabad, 2020) -
Indian insurance sector: a study
(Indian Institute of Management Ahmedabad, 2020)The insurance space in sector has been growing dynamically in India with total premiums increasing rapidly compared with its global counterparts. It is estimated that the insurance sector has grown at a CAGR of 16.5% over ... -
Covid-19 vaccination: opt or not?
(Indian Institute of Management Ahmedabad, 2020)COVID-19 has brought several changes in our lifestyle and the world as we know it. Till date, we have had over 2.8 million deaths because of the novel coronavirus that started from Wuhan, China. In India, COVID has claimed ... -
MIMO technologies
(Indian Institute of Management Ahmedabad, 2020) -
How philanthropy by the corporate elite acts as a façade to the malice behind?
(Indian Institute of Management Ahmedabad, 2020)In the 21st century capitalist world, the idea of philanthropy and social good by the corporate elite has gained prominence. The accounting standards across the world have made Corporate Social Responsibility as a mandatory ...