Student Projects: Recent submissions

Now showing items 581-600 of 3208

    • Utilization of digital marketing in the FMCG sector 

      Phuntsok, Ngawang; Patidar, Rahul (Indian Institute of Management Ahmedabad, 2020)
      New channels of communicating, selling and buying are implemented so rapidly, that it is hard to keep up with the speed. For individuals, it may be considered a problem but for companies, it is something to worry about. ...

    • Political action committees in India 

      Verma, Bharatendu; Alam, Md Sarfraz (Indian Institute of Management Ahmedabad, 2020)
      The purpose of this project to understand the role of PACs(focus on issue-based PACs) in the USA and assess their potential relevance in India. The PACs, which have a special legal status as well as a historical background ...

    • Systemic and grassroot level challenges faced by first generation learners in India 

      Pandian, P Arun; Kumar, J Ranjith (Indian Institute of Management Ahmedabad, 2020)
      From a broader perspective, India as a country is striving towards universal primary education through the Right to Education act and several other policies. This undoubtedly paints a great picture of India in terms of its ...

    • Work from home or work from office- what do employees seek in the long term? 

      Mandal, Chinmay; Kumar, Shubham (Indian Institute of Management Ahmedabad, 2020)
      With the onset of Covid-19, millions of employees worldwide and in India have transitioned to working from home. With government regulations in place, companies are forced to maintain less than 50% workforce at offices and ...

    • Changing consumer habits under CoVID-19: are they sustainable? 

      Dhiman, Aastha; Verma, Amrit (Indian Institute of Management Ahmedabad, 2020)
      In this project, we focus primarily on understanding the change in Indian consumer habits due to Covid-19. We have tried to assess if some consumer habits will see a permanent change or will they go back to pre-Covid times. ...

    • Analysing the working of one-person company in India 

      Heda, Abhishek; Gautam, Narinder (Indian Institute of Management Ahmedabad, 2020)
      The Companies Act of 2013 completely transformed Indian corporate law by adopting several new approaches that had never existed before. The adoption of the One Person Company concept was one such move. This resulted in the ...

    • Padcare marketing and lead generation recommendations 

      Anand, Rishabh; S, Sindhu (Indian Institute of Management Ahmedabad, 2020)

    • Human resource strategies in a post-COVID era - remote working models and implications 

      Varun, Dameera; R., Yuthish Prabakar (Indian Institute of Management Ahmedabad, 2020)
      The COVID-19 pandemic has hit the world in 2020 and brought it to a standstill. With the virus spreading at an alarm rate, along with several other safety measures, immediate lock down was announced by many countries around ...

    • Emergence of impact investing in environment sustainable sectors 

      Wagh, Mayuresh; Raj, Aakarsh (Indian Institute of Management Ahmedabad, 2020)
      In the Impact Investing industry, green bonds have become quite popular in the last decade as a financial instrument that allows investors to partner with institutions for environmental sustainability by creating funding ...

    • The Indian start-up ecosystem: challenges, policies and way ahead 

      Sinha, Vishesh; Chauhan, Ishaan Singh (Indian Institute of Management Ahmedabad, 2020)
      In the past few years, India has experienced a surge in the start-up space mainly due to increasing digital and internet penetration, the government’s push for digitalization, and the increasing influence of technology due ...

    • Analysing the systemic changes of HR in start-ups due to COVID-19 

      Vyshnavi, Vaddi Veda; Avinash, Vankodoth (Indian Institute of Management Ahmedabad, 2020)
      The pandemic, COVID-19 has forced many start-ups to shut down and many others are facing cash crunch. In India about 38% start-ups have ran out of funds and 4% have shutdown (Times of India, 2020). In such a situation, ...

    • Impact of non pharmaceutical (demand side) and pharmaceutical (supply side) intervention on spread of Covid-19 

      Das, Manideepto; Metre, Sunita (Indian Institute of Management Ahmedabad, 2020)
      The pandemic of coronavirus disease (COVID-19), which originated in Wuhan, China, has spread rapidly to different countries, with several cases registered globally. As of January 8, 2021, more than 10 million positive cases ...

    • Understanding leadership development through narrative analysis of leader biographies 

      Priya, Akanksha; Meena, Senu (Indian Institute of Management Ahmedabad, 2020)
      Analytical skills, experience, great vision, domain knowledge, etc. are all associated with the best executives or the leaders of the organizations. But the overlooked quality which is found in most of the successful leaders ...

    • Predicting stock prices from news data 

      Moopan, Rouzif Rasheed; Karkhanis, Rahul (Indian Institute of Management Ahmedabad, 2020)
      The stock markets are a highly volatile proposition, with the somewhat unpredictable nature of price movements resulting in uncertainties. The biggest of the events, including market crash, economic depressions, etc, to ...

    • Auction or not to auction as a public policy challenge: lessons from the natural resources allocation case of supreme court 

      Iyer, Radhika; Panda, Swastik Sovan (Indian Institute of Management Ahmedabad, 2020)
      Objective The objective of the project is to look at resource allocation based on the Supreme Court decision on the Presidential Reference of 2012 in the backdrop of the 2G case and analyze how it spans out in the business ...

    • Defining a new semiotic positioning for gold in India 

      Mehra, Payal; Kashyap, Akansha (Indian Institute of Management Ahmedabad, 2020)
      Semiotics compliments marketing by giving brands different ways of communicating with their consumers through codes embedded in various attributes of the brand like colour, shape of product, advertisements, etc. It gives ...

    • Impact of human and social capital of startup founders on their ability to raise funds 

      Unmesh, Pandit Apurv; Shukla, Akash (Indian Institute of Management Ahmedabad, 2020)
      The funding received by startup not only depends on the idea and business model of the startup but also largely on the founder itself. Many investors have gone so far to say that we don't invest in startup but in founder. ...

    • A study on gig economy to identify feasible entrepreneurial opportunities 

      Munot, Shivani; Mazumdar, Neha (Indian Institute of Management Ahmedabad, 2020)
      In the pre-industrialization period, most of the work was done based on contractual terms. This changed post industrialization when organized employment with specified job hours came into existence. This was coupled with ...

    • Examining social media backlash to brand campaigns, and brand responses to it 

      Singh, Bhavnoor; Sridhar, L Shyam (Indian Institute of Management Ahmedabad, 2020)
      Brands, in an increasingly online world, are subjected to constant scrutiny on social media. Their online communications and campaigns, if they are not cautious, could become a subject for trolling or face a heavy backlash ...

    • Analysis of the impact of unethical policies and practices on employees 

      Munda, Pranay; Kodam, Saketh (Indian Institute of Management Ahmedabad, 2020)
      In this day and age, how much does it pay for an organization to be ethical? Most firms are in business to make money, but reports of unethical or illegal behavior abound (Alleyne, 2013). People in the industry need to be ...