Student Projects: Recent submissions

Now showing items 61-80 of 3208

    • Platformization in India 

      Bansal, Deepak; Masam, Harish (Indian Institute of Management Ahmedabad, 2022)
      Platformization refers to the process of creating a platform-based business model where a company serves as an intermediary between different groups to facilitate transactions or exchanges. In recent years, this trend has ...

    • Skill under-utilization in the Indian IT sector understanding “benching” & project allocation 

      Srinivas M, Hari; Vignesh, Vaishali (Indian Institute of Management Ahmedabad, 2022)
      Information Technology (IT) companies have enabled an increase in productivity by reducing costs and time. In these types of industries, taking up and succeeding in projects becomes of utmost importance. Since software ...

    • Targeted advertising in the age of heightened privacy protections 

      Shah, Aditya Suresh; Lalan, Nihaal Vijay (Indian Institute of Management Ahmedabad, 2022)
      In this paper, we aim to decipher the various methods through which companies track user behavior on the internet and how the swathes of data collected is then used to profile and predict trends. We discover how personal ...

    • Value Co-Creation through Digital Brand Communities 

      Premkumar, Aashika; A, Arunika (Indian Institute of Management Ahmedabad, 2022)
      Rapid digitalization across the globe has given birth multiple channels for interaction between consumers and the brands / organizations who are willing to interact with them. The abundance of data that is now available ...

    • Super app and its future in India 

      Agarwal, Vaibhav; Goel, Vaibhav (Indian Institute of Management Ahmedabad, 2022)
      OTT is a type of direct-to-consumer video content platform, like Netflix, Disney+, and Hulu, that lets users watch premium content and have a better viewing experience whenever they want. No matter where it comes from, OTT ...

    • Polygon: use of a decentralized Ethereum scaling platform 

      Kumar, Abhishek; Kumar, Sushant (Indian Institute of Management Ahmedabad, 2022)
      The Polygon Network is a cryptocurrency initiative with the goal of enhancing the usability of the Ethereum blockchain. In 2017, engineers Jaynti Kanani, Sandeep Nailwal, and Anurag Arjun started looking into ways to ...

    • A qualitative study on the change in structure, competency, hiring and rewarding policy of an organization as they grow from a startup to a multibillion dollar company 

      K N, Hemanth Kumar; Gosh, Soumyajit (Indian Institute of Management Ahmedabad, 2022)
      In 2021, India became the third largest startup hub in the world, just behind China and the U.S. The number of startups that were setup in 2021-22 were around 14,000 according to a survey by the Government. In 2021 alone, ...

    • Political influence on central bureau of investigation (CBI) and its impact on its working 

      Baisla, Payal; Banerjee, Somjit (Indian Institute of Management Ahmedabad, 2022)
      Central Bureau of Investigation (CBI) was formed in the year 1963 and since then has been involved in investigating cases related to murder, terrorism, corruption, and so on. Over the years, the institute has faced backlash ...

    • Privatization of PSU’s: can the corporate machinery reform the infamous ‘sarkari’ work culture 

      Swami, Neha; Kumar, Smriti (Indian Institute of Management Ahmedabad, 2022)
      In economics, privatisation is a fairly broad notion. It includes a number of actions, including the entrance of private capital, the sale of government-owned assets, and the transition to a private economy. As a result, ...

    • Identification of economic activity indicators 

      Singh, Garima; Nagpal, Siddharth (Indian Institute of Management Ahmedabad, 2022)
      Traditional economic indicators like PMI, etc must be supplemented with the leading economic indicators that are more in sync with the present conditions and trends to guide the policy decisions pro-actively and with ...

    • Luxury x premium 

      Deori, Shreyaa; Phor, Abi (Indian Institute of Management Ahmedabad, 2022)
      Over the years, premium brands such as Adidas & Nike have donned the agenda of collaboration with icons and sports stars who bring their own brand value into the products. Such products are often celebrated amongst brand ...

    • Perception of government teachers on digital tools and edtech platforms 

      Kota, Sai Krishna; Raghavender, Gurrapu (Indian Institute of Management Ahmedabad, 2022)
      In the 21st century, technology has entered every aspect of human lives, namely health, infrastructure, food production, education, etc. Technological interventions made our lives easier and better. Education is one area ...

    • Feasibility study of a new sustainable product launch: biodegradable sanitary napkins 

      Behwal, Gunjan; Soni, Rohan (Indian Institute of Management Ahmedabad, 2022)
      Menstrual products are an essential product used by at least a quarter of the world’s population with high reliance on disposable sanitary pads that are not environment-friendly since it uses plastic. As individuals become ...

    • Umbrella branding – a disruption in true sense? 

      Meena, Rahul; Mehta, Urvi (Indian Institute of Management Ahmedabad, 2022)
      The competitive and dynamic world of today has forced businesses to pay a greater heed to consumer brand perceptions and buying behaviour. Marketing efforts of companies are greatly focused towards creating long lasting ...

    • Analysis of brand ~ anti-advertising fit 

      A, Anu Ranjana; A, Prasanthkumar (Indian Institute of Management Ahmedabad, 2022)
      An average modern consumer is exposed to more than 5000 ads on daily basis. In a quest to making impressions & securing consumer attraction, over the years, brands have been exploring multiple channels to reach end users. ...

    • Identifying loopholes and assessing the efficacy of the RTE law 

      Warkar, Nikita; Menon, Rishabh (Indian Institute of Management Ahmedabad, 2022)
      The Right to Education Act, 2009, was a landmark bill that guaranteed the right to free and compulsory education to every child aged between 6 and 14 years within the country. Section 12(1)(c) of this Act stipulates that ...

    • Detection of trustworthiness of the content in the websites using classification models 

      R, Vineeth M; Subramanyam, Kalluri (Indian Institute of Management Ahmedabad, 2022)
      “Fake Information online travels faster, farther, deeper and more broadly than the truth”, – A study conducted by MIT Sloan says. In recent times, the rise of the spread of misinformation/conspiracy theories has led to ...

    • Exploring the relationship between venture capital funding flows and macroeconomic factors in an emerging economy 

      Alex, Jonathan Koshy; Maji, Rajarshi (Indian Institute of Management Ahmedabad, 2022)
      Startups constitute an important driver of innovation and growth in economies. India, in particular has been experiencing a burgeoning of startups in its economy. Startups, however, experience tough phases of financial ...

    • Organizational behavior learnings from Indian stories 

      Yadav, Ayush; Srivastava, Aman (Indian Institute of Management Ahmedabad, 2022)
      The objective of this project is to explain key concepts of Organizational Behaviour through easy to read and understand stories. Each of these stories is based on traditional Indian stories that are typically passed on ...

    • The role of popular Indian cinema in the persistence of oppressive social-gender norms 

      Agarwal, Shivani; Patil, Ashutosh (Indian Institute of Management Ahmedabad, 2022)
      Movies are a very powerful medium of expression. People watch movies and emulate some characters, their behaviours, their habits knowingly but a lot of things are absorbed sublimely. Actors who play certain characters are ...