Student Projects: Recent submissions
Now showing items 641-660 of 3208
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Comprehensive study on internal drivers of innovation
(Indian Institute of Management Ahmedabad, 2020)Innovation in companies has been recognised as one of the sources of competitive advantage in companies. Innovation has been seen across different value chain aspects ranging from advanced cost reduction strategies to new ... -
Analyzing the impact of Covid-19 on product market competition of Indian firms
(Indian Institute of Management Ahmedabad, 2020)This paper analyzes whether Covid19 impacted the competitive market landscape of different industries significantly or not. Several studies have underscored the importance of a healthy product market competition for economic ... -
Narcissism, career choices and burnout in students of premier B-school in India
(Indian Institute of Management Ahmedabad, 2020)This paper explores the relationships between subclinical narcissism in MBA students and recent graduates of a premier B-school in India to their career choices as well as the burnout experienced by them. Certain sectors ... -
Difference between student perceptions of virtual learning vis-a-vis offline learning in light of COVID 19: a comparative study
(Indian Institute of Management Ahmedabad, 2020)This is a qualitative study conducted with a sample of second year MBA students at Indian Institute of Management Ahmedabad. The objective of this study was to compare traditional, offline model of education to the upcoming ... -
Study and analysis of cold chain practices across four sectors and recommendations towards improving them
(Indian Institute of Management Ahmedabad, 2020)With a total installed capacity of 34.9 Mn MT of cold storage, India is one of the countries which is largely dependent on cold chain for supplying perishable goods, in the world. India is the largest producer of Milk, ... -
Platformization in the health & fitness industry: gym aggregator platform
(Indian Institute of Management Ahmedabad, 2020)With the ever-evolving technological capabilities in today's globalized world, there has been a push towards developing central platforms for many traditional businesses, including but not limited to retailing, travel ... -
Ummeed
(Indian Institute of Management Ahmedabad, 2020)Ummeed is a platform for teaching basic life skills to specially-abled children (Down syndrome, autism etc.) to give them an opportunity for a meaningful learning experience. While the ed-tech companies have focused on ... -
Study of factors affecting consumer attitude in food delivery apps (FDAs)
(Indian Institute of Management Ahmedabad, 2020)With the advent and upsurge of the cheap and affordable 4G technology in less than a decade, soaring smartphone users, appealing food offerings, and convenience of ordering food online drive the Food tech Market in India. ... -
Electric vehicles: analyzing the feasibility of electric vehicles in India
(Indian Institute of Management Ahmedabad, 2020)India is regarded as the 4th largest automotive market in the world, with annual sales clocking twenty-one million two-wheelers, three million passenger vehicles, and one million commercial vehicles in 2019 (Exhibit 1). ... -
What does aatmanirbhar mean for FMCGs in India?: how should they strategize their course of action?
(Indian Institute of Management Ahmedabad, 2020)With COVID cases increasing every day at a whopping rate, Prime Minister Shri Narendra Modi, in one of his addresses to the nation, announced the “Aatmanirbhar Bharat Abhiyan” or “Self-reliant India Mission”. This is aimed ... -
Understanding drivers of brand activism in India
(Indian Institute of Management Ahmedabad, 2020)In a world facing a range of issues, responsible behaviour of individuals, businesses, and governments have become essential for the Planet's sustainability. Corporate social responsibility (CSR) has been prevalent among ... -
The evolution of electronics industry and way forward for India
(Indian Institute of Management Ahmedabad, 2020)Electronics Industry is poised to be a major growth driver for the Indian Economy, with the industry expected to clock a growth of over 56% CAGR in the next 5 years, potentially reaching a size of $400 Bn from $118Bn. This ... -
Competition and collaboration among MSMEs during times of crisis
(Indian Institute of Management Ahmedabad, 2020)The focus of the study is on the competition and cooperation that exists between MSME’s and how associations can be leveraged to tackle crisis effectively. In-depth interviews of proprietors from several MSMEs is conducted ... -
A study on pay-what-you-want pricing scheme in India
(Indian Institute of Management Ahmedabad, 2020)Pay-What-You-Want (PWYW) is a participative pricing strategy in which the customer is given an option to pay whatever price he/she deems fit for the product or service in consideration. This pricing scheme has been a success ... -
Brand building of Artisans Alliance of Jawaja (AAJ) across IIMA community, alumni base & corporate outreach
(Indian Institute of Management Ahmedabad, 2020)Started from the vision of our esteemed first Director, Late Prof. Ravi J Matthai, the rural university experiment in education saw a great ally in the form of the Artisans of Jawaja. This bond between the IIMA community ... -
Responses to Covid-19 by firms in FMCG and hospitality industries in India
(Indian Institute of Management Ahmedabad, 2020)In this study, we aimed to find out the impact of COVID-19 on FMCG and Hospitality Industries, by researching about leading firms in India in these two sectors, through both secondary and primary research. Furthermore, we ... -
Understanding factors behind the success & failure of mobile games
(Indian Institute of Management Ahmedabad, 2020)In an increasingly large gaming industry, mobile gaming share contributes around 51% to global gaming revenues. The mobile gaming market in North America alone is estimated to be over 13 billion dollars. With more than 2.5 ... -
Managing green initiatives in public organizations: Indian railway’s vision 2030
(Indian Institute of Management Ahmedabad, 2020)Public organizations face a huge challenge when they undertake such massive initiatives. These are generally due to the financial burden which such projects deliver. Due to low revenue generation, these projects are seen ... -
Is love really blind?: platform and influencer engagement
(Indian Institute of Management Ahmedabad, 2020)With the advent of the internet and social media, a new form of endorsements, influencer marketing, has gained prevalence. With the aid of social media platforms, these influencers are more relatable than celebrities as ... -
How are the silicon six minimising their tax liabilities and how the regulators are trying to keep pace?
(Indian Institute of Management Ahmedabad, 2020)The past five year 10-K filings and taxation details of the Silicon Six companies - Facebook, Apple, Amazon, Netflix, Google, and Microsoft were analyzed, with a special focus on the contingent liabilities. The cash tax ...