Student Projects: Recent submissions

Now showing items 661-680 of 3208

    • Virtual internships: challenges and solution 

      Rawat, Pranidhi; Saraf, Jayesh (Indian Institute of Management Ahmedabad, 2020)
      Higher education curriculum usually has an internship component, and the value of applying learned concepts to real-life problems and gaining hands-on experience is widely recognized. This recognition is even more pronounced ...

    • The use of data analytics in HR processes 

      Nath, Pratik; G., Cibita (Indian Institute of Management Ahmedabad, 2020)
      The role of HR in an organization has evolved a lot in the past few decades. From the peripheral zone of an organization, HR has now become a key function of any organization, serving as a strategic business partner which ...

    • Crisis communication during Covid-19 

      Tibrewal, Chirag; Sindhu, Puneet (Indian Institute of Management Ahmedabad, 2020)
      Through this report, we intend to study the effectiveness of crisis communication strategies deployed by the below mentioned firms in an Indian context. We have restricted ourselves to a single geography (in this case, ...

    • Investment strategies of sovereign wealth funds 

      Dhanuka, Ayush; Sairam, S. (Indian Institute of Management Ahmedabad, 2020)
      The project aims at analyzing the investment strategies of three sovereign wealth funds (SWF) namely Norway pension fund, Temasek and Kuwait investment authority. The extremely large sizes of these funds help them take ...

    • Disruption in fashion technology sector through emergence of insurgent players (start-ups) 

      Agarwal, Anshika; Shahi, Dishant (Indian Institute of Management Ahmedabad, 2020)
      The fashion tech sector has been the highest funded area in terms of Venture Capital and Debt funding in the last five years. The phenomenon can be attributed to emergence of small startup brands carving a niche for ...

    • Banking industry: risk, governance and future outlook 

      Singrodia, Akash; Agarwal, Anjali (Indian Institute of Management Ahmedabad, 2020)
      The Indian banking sector has undergone major changes since Independence. Post 1991, a number of reforms were introduced in the financial sector like recapitalization of banks, relaxation in granting of licences to new ...

    • Analysis of theory of state; and it’s application on affirmative action 

      Sethi, Abhishek (Indian Institute of Management Ahmedabad, 2020)
      In this project, we examine the role of state as per some prominent intellectual voices in 20th century. These people include Milton Friedman, Noam Chomsky, Robert Nozick, and Rawls. We use their writings as a basis for ...

    • Branding in digital era 

      Kumar, Abhishek; Saini, Kanishk (Indian Institute of Management Ahmedabad, 2020)
      The world is changing spontaneously everywhere and the word “digital” has become so common these days. Everywhere we look there is some element of digitalization is present, like digital banking, digital cameras, digital ...

    • Design and development of an interactive dashboard (web application) to present India specific COVID-19 data for user analysis 

      Jain, Kunal; Kumar, Utkarsh (Indian Institute of Management Ahmedabad, 2020)
      With one-third of the global population on lockdown at one point in time, the pandemic had affected the majority. Now, approximately a year after the start of the spread, we see the nations have lifted their lockdowns, and ...

    • Emerging landscape of fintech in India 

      Mehta, Udit; Goyal, Yash (Indian Institute of Management Ahmedabad, 2020)
      India is one of the largest markets with 2,000+ Fintech companies – after US, China and UK. It had acted as a transformation facilitator for the financial services industry in India – primarily through 3 areas: Innovation, ...

    • Predicting product prices 

      Nagarjuna, GDM; Garg, Shyam Prakash (Indian Institute of Management Ahmedabad, 2020)
      Historically, pricing a product was considered easy to many managers and executives as they simply used to add a margin over their variable costs and sell it in the market. But lately, this method of cost-plus pricing is ...

    • What makes for a popular social media influencer in the beauty care space? 

      Kumar, Shivam; Bansal, Vertika (Indian Institute of Management Ahmedabad, 2020)
      Influencers are social media users who have high credibility and popularity within a specific industry. They have access to a large audience and can persuade their followers by their authenticity and reach. They primarily ...

    • Examining organizational changes in Indian corporate sector after section 377 amendment 

      Patel, Ravi Kumar; Kaur, Ravneet (Indian Institute of Management Ahmedabad, 2020)
      Diversity and Inclusion for LGBTQ+ community in the corporate workspace started officially with the Section 377 amendment in late 2018. Before that, some companies were working towards inclusion, but, after the 2018 ...

    • Effectiveness of branded content as a marketing communications concept 

      Phuntsok, Ngawang; Pandey, Shivkar (Indian Institute of Management Ahmedabad, 2020)
      Little empirical research has gone into clearly defining what the concept of marketing through branded content actually encompasses. On the other hand, the interest in branded content/ content marketing / sponsored content ...

    • Piloting a mentorship platform for career guidance of students 

      Agarwal, Anirudh; Rajput, Mitesh (Indian Institute of Management Ahmedabad, 2020)
      In 2018, a total of 11.86 lakh students appeared in the class 12 CBSE board exams. CBSE conducts exam for about 800 subjects, but 90% of the students are found in just 6 subjects. (CBSE, 2018) According to multiple surveys ...

    • In-store purchase behaviour of emerging market customers 

      Rajbhupinder, Bawa Yuvraj Singh; Alam, Md Sarfraz (Indian Institute of Management Ahmedabad, 2020)
      In this project, we focus primarily on understanding the in-store behaviour of Indian customers. First, we found out via literature review the current understanding of the factors that influence purchase decisions in retail ...

    • Effect of work from home setting on productivity of the employee 

      Mounica, R.; Meghana, G. L. (Indian Institute of Management Ahmedabad, 2020)
      Remote working or work from home is not a new concept. With the development of technology we have seen organizations being more flexible in terms of encouraging employees to have work-life balance. With the improvement in ...

    • Building brands with instagram story interactions 

      Bhawsar, Kanishk; Majumdar, Subham (Indian Institute of Management Ahmedabad, 2020)
      With the popularity of Instagram at its peak, and the number of pivots a user has for engaging with brands, marketing on Instagram has become extremely important to the growth strategies of these brands. It not only provides ...

    • Forecasting the progression of Covid-19 in some worst-hit Indian states using a Bayesian structural time series model 

      P., Galef Ezra; Kumar, R. Rathna (Indian Institute of Management Ahmedabad, 2020)
      Background: Numerous studies dealing with analysis for the future patterns of COVID-19 in different countries using conventional time series models is available [4] [5]. This study attempts to Compare the traditional time ...

    • Impact of the pandemic on emotional well-being 

      Mangla, Akhil; Anand, Devansh (Indian Institute of Management Ahmedabad, 2020)
      With the World Health Organization declaring a global pandemic due to the spread of the COVID-19 virus, governments across the world have been forced to take measures restricting the movement of individuals significantly, ...