Student Projects: Recent submissions

Now showing items 741-760 of 3208

    • A bankable solution for municipal solid waste management in India 

      Saxena, Rohan Rajiv; Verma, Akshay (Indian Institute of Management Ahmedabad, 2020)
      On June 10, 2020, Mr Raj Singh, founder and CEO of HoldCo Pvt. Ltd, was sipping coffee in his office, reflecting at the meeting with key members of his staff that ended just minutes ago. Looking out from the large glass ...

    • Study on the social media strategies of Indian Super League (ISL) and Indian Premier League (IPL) clubs 

      R., Rakesh; Munda, Pranay (Indian Institute of Management Ahmedabad, 2020)
      The Hero Indian Super League (ISL), founded in 2014, is one of India's two existing domestic football tournaments, the other being the much older I-League. ISL was launched to grow the sport of football in India and increase ...

    • Pricing tatkal tickets using WTP choice model 

      Sharma, Nijit; Jaiswal, Priyal (Indian Institute of Management Ahmedabad, 2020)
      Railways has always been central to the travel journeys of the million Indians who use it to travel across the country. However, with the rising urbanization and increase in disposable income the preference for travel mode ...

    • Development of vendor rating system for evaluation of logistics company 

      S., Akash; Srivastava, Pranjal (Indian Institute of Management Ahmedabad, 2020)
      Given the current dynamic business environment today, it is imperative to rate your vendors robustly. The vendor rating system is a key area that the management takes an interest in these days. The approaches followed vary ...

    • Understanding the determinants of FDI inflows through regression analysis 

      Taggu, Mum; Nakka, Sanket (Indian Institute of Management Ahmedabad, 2020)
      This study explored the role of economic, institutional and political factors in attracting foreign direct investment (FDI) at a global level. Panel data of 123 countries for a period of twenty-nine years (1990-2018) in ...

    • Analysing factors responsible for the deviation from standard operating procedures, and recommending a system to prevent this deviation, and ensuring SOP's continuous up-gradation 

      Alpeshkumar, Modi Rushabh; Vaniya, Navneet (Indian Institute of Management Ahmedabad, 2020)
      An organization is a going concern and needs to be process-oriented for the continuation of the business. To implement this, the concept of 'Knowledge Management' came to the surface. Standard Operating Procedure is the ...

    • Randomized field experiment to understand the effects of Covid on success of ad copies on digital platforms 

      Gomashe, Makarand Milind; Shinde, Shambhavi (Indian Institute of Management Ahmedabad, 2020)
      The pandemic (Covid-19) has impacted lives on various fronts. On one side governments are contemplating repercussions of lockdown on economy and how to tackle the same and on the other side, businesses are striving hard ...

    • Study on the effectiveness of different types of B2B advertising 

      Das, Kaustav; S., Sindhu (Indian Institute of Management Ahmedabad, 2020)
      This paper tries to explore more on the use of social media as a marketing tool in the B2B segment. The extant gap in the theoretical and the empirical world increases the challenges in understanding the adoption of social ...

    • Transformation in fitness industry with the advent of IT 

      Jain, Jayant; Gupta, Tushar (Indian Institute of Management Ahmedabad, 2020)
      With the advent of technology, Fitness Industry has evolved a lot. People are becoming more market aware; data points like height and weight are no more sufficient to satisfy a user's needs. India is a massive market for ...

    • Providing quality education to marginalized communities: a study of EdTech solutions 

      Kangoo, Hadi Mohammed; Pandey, Rudril Yash (Indian Institute of Management Ahmedabad, 2020)
      It has been seen that people from marginalized and poorer sections of society have less representation in higher education. One of the significant factors contributing to the less representation is the lack of quality ...

    • Comprehensive study on electric vehicles strategy for the Indian market 

      P., Gouthaman; Agrawal, Nishant P. (Indian Institute of Management Ahmedabad, 2020)
      Electric vehicles are the need of the hour with environmental pollution levels at an all-time high. Various measures are being taken to curb air pollution. Pollution from vehicles forms a major chunk of this and it is high ...

    • Tracing the changing labour market: from permanent to gig 

      Bordia, Anant; Raj, Drishti (Indian Institute of Management Ahmedabad, 2020)
      For some time now, the labor markets have been undergoing an important transition. Gig economy has become a prominent feature of the labor markets across the world. Businesses have realized the cost-savings potential of ...

    • BLAROSE: navigating post-crisis challenges 

      Jain, Darpan; Saha, Sucharita (Indian Institute of Management Ahmedabad, 2020)
      On a rainy evening in mid-august, looking outside the window while sipping coffee, Ms. Avneet Kaur, co-founder and CEO of Blarose, was immersed in deep thought. Having been through significant early struggles, Avneet, along ...

    • Gender equity and integration in Indian armed forces 

      Pradeep, Bhute Bhavik; Gupta, Kavya Komal (Indian Institute of Management Ahmedabad, 2020)
      Although the Supreme Court recently demolished the Gender Discrimination in the army by considering women officers for the permanent commissions, the decision itself took more than a decade to come to a final conclusion. ...

    • Indicators of development: their relationships and India 

      Rungta, Ashutosh; Jain, Kshitij (Indian Institute of Management Ahmedabad, 2020)
      Research over the past years has shown that GDP/capita is grossly inadequate as a comprehensive indicator of development. We studied the different indicators though a literature review process and have analysed the various ...

    • Cognitive capability in school going children in rural India: a study of patterns & determinants 

      Faraz, Ahmad; Poddar, Arushi (Indian Institute of Management Ahmedabad, 2020)
      ASER uses simple yet rigorous methods to generate evidence on the outcomes of education and programs affecting education in India through measurement of cognitive capability, based on reading and arithmetic tests. The 2018 ...

    • Evolution of digital payment systems globally: challenges faced and future opportunities 

      Singhania, Ankita; Kanu, Priya (Indian Institute of Management Ahmedabad, 2020)
      The global payments industry has evolved over the years from the barter system to traditional banks to digital wallets. In some countries, the growth has been faster than the others, leading the transition from cash to the ...

    • Understating the working and the impact of co-advertising in the space of movie trailers 

      Chhajer, Ananta; Nikam, Rudra (Indian Institute of Management Ahmedabad, 2020)
      The Indian film entertainment industry has been growing at 10 percent (YoY) in terms of the number of films released, in consequence of which we witness a stark increase in the marketing budget of 5-6 percent, a figure ...

    • Digital marketing in food industry 

      Garg, Abhishek; Prakash, Sneha K. (Indian Institute of Management Ahmedabad, 2020)
      This paper aims to understand the different aspects of consumer behaviour that affect product purchase and attitude towards different food brands. We try to understand the consumer responses to different brands on social ...

    • Interim report: GTM strategy for daytoday health for the Indian health insurance sector 

      Iyer, Avinash Chattanathan; Agarwal, Varun (Indian Institute of Management Ahmedabad, 2020)
      DayToDay Health is a US based healthcare start-up operating in the care management space. The company currently also operates in India, where it has tied up with local hospital chains, largest being Fortis Hospitals, to ...