Student Projects: Recent submissions

Now showing items 761-780 of 3208

    • COILPAY: India market analysis 

      Tajbije, Abhishek; Singh, Arpit (Indian Institute of Management Ahmedabad, 2020)
      CoilPay Technologies Inc. (Coil) is a fintech start-up aiming to disrupt the existing payment behavior by introducing a wearable contactless payments device that combines the features of a smartwatch with NFC technology ...

    • Evaluating the long-term sectoral drivers of India's GDP growth 

      Khaitan, Piyush; Sukla, Sudeep (Indian Institute of Management Ahmedabad, 2020)
      This project aims to understand the current economic performance in India and the degree to which it is affecting the GDP growth rate. Covid19 has changed the way we have been analyzing economies around the world, and India ...

    • Understanding music in advertising and its effect on brand recall for FMCG 

      Bhatia, Sonakshi; KAS, Shonreithei Agnes (Indian Institute of Management Ahmedabad, 2020)
      ▪ According to IPA Databank findings, ‘musical ad campaigns are 27 percent more likely to report large business effects than non-music campaigns.’ ▪ A research report named “Strike a chord” involved working with neuroscience ...

    • Why are you following me?: impact of ad repetition on ad avoidance on social media platforms 

      Sharma, Gauri; Uikey, Shruti (Indian Institute of Management Ahmedabad, 2020)
      The digital landscape is constantly evolving, and companies are adapting their marketing techniques with it. The internet has enabled the creation of targeted marketing and advertising which was not possible to this extent ...

    • Effect of demonetization on the current economic slowdown and the links to IL&FS crisis 

      Rohitkumar, Mehta Harsh; Singh, Rao Aditya Vikram (Indian Institute of Management Ahmedabad, 2020)
      The whole world has been stuck by the COVID-19 pandemic, which has adversely affected the economy. But, even before the COVID-19 pandemic induced economic downturn occurred, there were indications that there were some other ...

    • Factors influencing consumers to switch purchases between online and offline platforms 

      Kaur, Jasleen; Gupta, Raghav (Indian Institute of Management Ahmedabad, 2020)
      Due to the Covid-19 pandemic, and the resulting nation-wide lockdown, Indian consumers have increased their online purchases because of health concerns and social distancing norms. The number of first-time-users or FTUs ...

    • Understanding the gap in child care services in India 

      Gupta, Priyanshu; Shrishrimal, Rashi (Indian Institute of Management Ahmedabad, 2020)
      What would you expect to be the situation of the state of women workforce in a country where women education has risen, and the fertility rate has fallen – I am sure you would expect that more women must have entered the ...

    • Blockchain in business: evaluation and application 

      Padmane, Akash; Jain, Kunal (Indian Institute of Management Ahmedabad, 2020)
      Today, Blockchain is one of the most discussed topics in the technology industry; some people even term it the greatest invention after the Internet. Even with all the hype, it is generating, we find that significantly ...

    • Cost optimization strategies for airline operators in India 

      Bhola, Mehul; Jain, Vinay (Indian Institute of Management Ahmedabad, 2020)
      “If you want to be a millionaire, start with a billion dollars and launch a new airline” is the quote used by Mr. Richard Branson, Founder, Virgin Group to encapsulate the dynamics of the oligopolistic airline industry. ...

    • PlusPin AIS: understanding DOOH platforms 

      Sanghvi, Meet Kumar Jigar; Gupta, Prakhar (Indian Institute of Management Ahmedabad, 2020)
      This project aims at understanding Digital out of Home (DOOH) as an upcoming advertisement channel. More specifically, we studied a particular type of DOOH model deployed by PlusPin – a Hyderabad based startup working in ...

    • Information technology in public administration: Citizen Relationship Management (CzRM) 

      Tudu, Hemanty; Nath, Pratik (Indian Institute of Management Ahmedabad, 2020)
      Customer Relationship Management (CRM), a concept evolved in the private sector, is a holistic business strategy used by companies to create and maintain lasting relationships with the customers. It is guided by a simple ...

    • Understanding decision making behaviour for the consumption of media in Indian urban and rural context 

      Chaudhary, Devansh; Syam, Gundimeda Sumedha (Indian Institute of Management Ahmedabad, 2020)
      The media market value chain is a dynamic structure and it transforms in tandem with the changing consumption habits of audiences. In this study we aim to identify why certain individuals would (or would not) be inclined ...

    • Study on aspects that make social media content like dangerous online challenges go viral and trigger consumers 

      G., Cibita; Diwan, Devyani (Indian Institute of Management Ahmedabad, 2020)
      Today, internet challenges are one of many fads and sensations that occur online. Because of their popularity and reach, brands and other interest groups gain awareness on the content they are promoting. This research was ...

    • Blockchain in oil and gas industry 

      Haradev K., Chaarusrii; Sachan, Pulkit (Indian Institute of Management Ahmedabad, 2020)
      The term “Collaborative Consumption” was first coined in 1978 and it has found its usage in various verticals across industries today. Collaborative Consumption allows for decentralization in sharing of resources, to some ...

    • A study of electoral systems 

      Jaiswal, Avinash; Lakra, Ashish (Indian Institute of Management Ahmedabad, 2020)
      Elections for both the Lok Sabha and Vidhan Sabha are carried out using a first-past-the-post electoral system. For each constituency, voters can cast their vote for a single candidate (of their choice), and the candidate ...

    • Investigating the inter-sectoral linkages in the Indian economy and understanding the role of financial services sector 

      Joshi, Ashish; Pachauri, Dhruv (Indian Institute of Management Ahmdabad, 2020)
      The purpose of this study is to analyse the intersectoral linkages across different sectors in the economy with prime focus on understanding the role of the Financial Services sector in transferring the impact of economic ...

    • Exploitation of impulsive buying behaviour of credit card users by e-commerce platforms 

      Agarwal, Anshika; Gondwal, Divya (Indian Institute of Management Ahmedabad, 2020)
      In the recent times, with emergence of the era of online medium, there have been multiple instances of over-spending and buying items which were not necessary to be bought at that point of time. This compelled and unplanned ...

    • Application of blockchain and artificial intelligence in agri commodities 

      Swami, Samay; Majumder, Subham (Indian Institute of Management Ahmedabad, 2020)
      The Indian agriculture is at a peculiar state today, as it has been for past few decades now. It employs a great chunk of the population, 41.49% as per Statista report 2020 (Exhibit 1). While the number of people employed ...

    • Evolution of private pharmaceutical choices due to demand shifting policies like Fair Price Medical Shops (FPMS) in West Bengal 

      Singh, Amandeep; Das, Gaurav (Indian Institute of Management Ahmedabad, 2020)
      The FPMS scheme introduced in West Bengal in June 2012 was the first of its kind public policy intervention in the pharmaceutical space. To evaluate its impact on the choices for acute drugs made available by the firms to ...

    • Effect of gender based violence on women autonomy 

      Sethi, Abhishek (Indian Institute of Management Ahmedabad, 2020)
      The objective of the project is to understand the effect of women autonomy in Indian households. For the purpose of the project, we define violence in its physical form (slapping, beating, etc) by husbands on their wives. ...