Student Projects: Recent submissions
Now showing items 81-100 of 3208
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Influencer marketing: understanding the collaboration between influencers and their impact on businesses
(Indian Institute of Management Ahmedabad, 2022)Influencers are a powerful marketing tool for companies and can be a strong way to reach potential customers. They have the power to influence people and their decisions on what products they buy, what restaurants they go ... -
Stranger & Sons Gin: case study abstract
(Indian Institute of Management Ahmedabad, 2022)Third Eye Distillery was a conceived in 2017. Cofounder Vidur Gupta had just moved back from his studies Scotland and was working in the UK before soon moving to India. Another cofounder, Sakshi Saigal, had just moved back ... -
Performance marketing spends undertaken by companies on e-commerce portals
(Indian Institute of Management Ahmedabad, 2022)Performance marketing is a form of digital marketing strategy driven by results. It is better for marketeers because they only need to pay when a specific desired action occurs. For example, a user buys a product using ... -
Conversational AI in debt collection
(Indian Institute of Management Ahmedabad, 2022)Maruti Suzuki is a leading company in the Indian passenger car segment. The company is engaged in the manufacturing, purchasing, and selling of motor vehicles and automobile spare parts. The company is also into providing ... -
Assessing the Viability of a Digital Identity Platform
(Indian Institute of Management Ahmedabad, 2022)Flash Back is a Digital Platform bridging the gap between people, spaces and events by providing a geotagged digital identity to the events & spaces. Flash Back is built primarily for retaining the significance and ... -
The road ahead for social commerce in India
(Indian Institute of Management Ahmedabad, 2022)More than half of the world’s population is connected to social media platforms such as Facebook, Instagram, or Twitter, among others. The numbers are anticipated to grow gradually as the least developed digital markets ... -
Artificial intelligence for automated journalism: a systematic literature review
(Indian Institute of Management Ahmedabad, 2022)In today's world, technology has influenced every aspect of human life. Latest technologies like Artificial Intelligence, big data, Augmented reality, and cloud has completely transformed many industries. The media and ... -
Understanding the role of microfinance & fintech in attaining financial inclusivity in the context of present Indian scenario
(Indian Institute of Management Ahmedabad, 2022)The trilemma of FinTech, Microfinance, and regulations holds the potential of creating an economically inclusive environment in India. Microfinance is the system which can provide credit and financial products to the poor, ... -
Assessing market validation & launching a prototype of Garden Suvidha
(Indian Institute of Management Ahmedabad, 2022)Extensive focus on design and R&D, Evolving the product portfolio catering to the needs of the market, Rapid integration of technology to provide smart solutions, Customizable products according to the customers' needs -
Pink predation- analyzing perception of pink tax among youth consumers in India
(Indian Institute of Management Ahmedabad, 2022)Blue for men, pink for women, as the cliché goes. Social norms permeate our lives. Not only do they dictate what colours are representative of which gender, but they also insinuate how the prices of the same or similar ... -
Is anti-defection law serving its purpose?
(Indian Institute of Management Ahmedabad, 2022)According to the Anti-defection Law, as per the 10th schedule with articles 102(2) and 192(2), a member of a House belonging to any political party will be disqualified if he/she votes or abstains from voting contrary to ... -
Reimagining of public distribution system (PDS) by identifying potential improvement areas in the current system and providing implementable policy suggestions from management perspective
(Indian Institute of Management Ahmedabad, 2022)Food insecurity is a scale that traverses from household-level uncertainty and concern about availability to plentiful and nutritious food to the extreme circumstance of children going to bed on an empty stomach because ... -
Application of DAO (decentralised autonomous organisation) in the Indian business context, feasibilityand use case study
(Indian Institute of Management Ahmedabad, 2022)Blockchain has taken the digital space by storm. A blockchain is a shared distributed ledger or database between computer network nodes. It is an electronic database for data storage in digital form. The most widely known ... -
Designing a web-based knowledge management system for consulting firms By: T, Muralimadhan
(Indian Institute of Management Ahmedabad, 2022)When Global consulting firms are considered, their knowledge is their product. So, it is crucial for these firms to have an effective knowledge management system. As a result, most consulting firms have created extremely ... -
To determine the gaps in the Indian healthcare services that can be addressed by digitalising healthcare services and to investigate the factors that can improve the same
(Indian Institute of Management Ahmedabad, 2022)The recent pandemic of COVID 19 has stressed on the importance of the health care systems like never before. Pandemic highlighted the gaps in the healthcare system especially in lower to middle income countries. Before the ... -
Special Purpose Acquisition Companies (SPACs) - global and Indian context
(Indian Institute of Management Ahmedabad, 2022)In recent years we have seen an increased interest among companies to go public. Last year in the United States, for instance, more than one thousand companies went public. While Initial Public Offering (IPO) remains a ... -
Marketing in the metaverse
(Indian Institute of Management Ahmedabad, 2022)The line between the physical and virtual worlds continues to blur as technology evolves. Add to the mix the financial world and viola!, we have reached the pinnacle of Web 3.0 with a concept most popular by the term ... -
A growth story of alternative investment funds in Indian capital markets
(Indian Institute of Management Ahmedabad, 2022)An Alternative Investment Fund (AIF) is a privately pooled investment vehicle and includes any fund established and incorporated in India. This vehicle collects funds from Indian and Foreign investors and has a defined ... -
Diversification strategy for Suzuki motors in India
(Indian Institute of Management Ahmedabad, 2022)While vertical integration involves a firm moving into a new part of a value chain that it is already within; diversification requires moving into an entirely new value chain. -
Designing potential solutions in big data domain addressing data privacy and data security concerns in healthcare domain
(Indian Institute of Management Ahmedabad, 2022)Big data and digital transformation are two of the most used buzzwords in business context across the globe today. With the world facing a massive natural disruption in the form of Covid-19, digital transformation has ...