Indian QSR Industry – Opportunities and Strategies to Harness Them
Abstract
In a country with more than a billion people, opportunities in India are abound. This has led
to a rapid growth of the QSR industry. However, simultaneously, it has also created a
canvass that has many failures and carcass. Several outlets have been closed, a large
number are struggling, still a large number are just about surviving and a lot many of them
have not been able to find their feet. There are a lot who are successful, but, more
importantly, there is almost a complete absence of national chains, except of two cafes,
three – four international chains and a few regional chains. This indicates to the fact that
just having a lot of opportunities is not enough. These opportunities need to be harnessed
and converted into profitable enterprises. This paper is an attempt to understand the
industry, its key success factors and draw a framework for developing a road map for
success.
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