Organized Retailing of Horticultural Commodities
Abstract
Owing to rapid urbanization and changing consumption patterns, more and more
retailers are trying to put their best efforts to discover new avenues of success when
it comes to the sales of horticultural commodities. There are several Indian
companies as well as foreign companies who have been focusing all their energies to
succeed in the organized retail sector of Indian horticulture commodities. The Indian
retail industry is worth $470 million and organized retail stands at $26 million which
is around 6% of the market. The overall organized retail market in India is projected
to grow at a CAGR of 40%, touching US$ 107 billion by 2013. Especially horticulture
retail, which is mostly referred as the selling of fresh fruits and vegetables, is
witnessing a slow but steady change. The main objective of this paper is to gain
insight into organized retail of Horticulture commodities from the Indian perspective.
This paper attempts to explore and evaluate the extent of the transformation and its
impact brought by the organized retailing of Horticultural commodities in India. The
first section of this paper discusses the nature of organized retailing in India
alongside the progress and experience of organized retailing of Horticulture
commodities. The second section of this paper enumerates the issues and concerns
in the Horticulture sector of India and subsequently this paper examines the effects
of FDI in Horticulture retail while quoting some evidences from other countries. This
study has analyzed and evaluated the organized retailing sector in Horticulture
commodities and put forward specific recommendations for the development and
transformation of this sector.
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