Processes, strategies, and performance aspects of open innovation in information technology sector - insights from experts
Abstract
Open innovation paradigm considers that in order to advance technologies and
markets, firms can and should leverage internal and external knowledge, ideas,
expertise, and paths to market. This is in contrast to the traditional or closed model
of innovation management, where organizations usually leverage the in-house
capabilities for innovations. Even though the concept of open innovation has
received much interest in management research, majority of the studies on open
innovation to date have been mostly exploratory in nature. We used semi-structured
interviews to gain experts’ perspective on open innovation concepts in the
Information Technology (IT) sector. Twenty four interviews were conducted with top
management executives in IT firms across India, Europe, and Australia over a period
of eight months. A content based analysis of these interviews using open coding was
used to investigate experts’ perspective of open innovation, strategic relevance of
open innovation, and industry perception and trends of open innovation adoption.
We developed a framework to classify open innovation projects based on the market
knowledge strategy, innovation objective, and stage of the project. We also analysed
the existing openness and open innovation project performance measures as
perceived by these experts.
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