Browsing Conference Proceedings by Title
Now showing items 212-225 of 225
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Understanding Big Data Analytics and its Application for Brands – An Exploratory Study
(Indian Institute of Management, Ahmedabad, 2015) -
An Understanding Of Health Issues Among Courier Delivery Front Line Staff With Rising Trends Of Ecommerce.
(Indian Institute of Management, Ahmedabad, 2015)In today’s world the customer can be anywhere across the globe with needs the accessibility and availability of products & services. The consumer expectations are changing. There are expectations of good experience with a ... -
Understanding the experiences of ‘not knowing’
(Indian Institute of Management, Ahmedabad, 2013)‘Knowing’ is respected, recognized, and rewarded. Amidst the emphasis on ‘knowing’, there is hardly any space for ‘not knowing’. Especially those occupying leadership roles are demanded and expected to be ‘knowing’. This ... -
Understanding the role of ‘process’ in value co-creation
(Indian Institute of Management , Ahmedabad, 2013)Existing research on value co-creation enumerates value as an outcome of co-creation process The purpose of this article is to lay emphasis on process, not only for its role in co-creation of value but process itself being ... -
Using Analytics to Pitch the Right Customer with Right Product at the Right Time through Right Channel
(Indian Institute of Management, Ahmedabad, 2015)There are various channel of communication for cross selling of Banking Products and service.Out of which SMS, Email, ATM Display, and Internet banking Display are most important Channel for Banks in order to engage customers ... -
Using Analytics to Set Lending Product Cross-Sell Targets at Bank Level
(Indian Institute of Management, Ahmedabad, 2015)Branch is the most commonly used channel for Service organizations in order to engage customers and cross-sell their products. However it’s also one of the most intrusive ways of customer engagement. Given the value of ... -
Using Neural Networks and Machine Learning to explain Impact of Predictors in a Classification Scenario
(Indian Institute of Management, Ahmedabad, 2015)This paper as an attempt in predicting the winning probability of a deal using two different methods multinomial logistics model and neural networks (NN) model. The objective of the study is to find out the relevant ... -
Vendor Managed Inventory (VMI) Practice: Some Insight Through Fresh Pilot Exploration From Indian Industries
(Indian Institute of Management, Ahmedabad, 2015)India is now-a-days considered as a fast developing country and earning the fruits of liberalization. Vendor-Managed Inventory (VMI) is a family of business models in which buyer of a product provides certain information ... -
Vista Of Business Ethics: A Navigating Force For Good Governance
(Indian Institute of Management, Ahmedabad, 2013)Business ethics is apparent in management literature and business houses today. The essence of human values is quite essential for a long term survival of business. Notwithstanding the social uncertainties and the business ... -
Visualization & Analysis of Employee Interactions: A study of Inter-Departmental Communication Effectiveness at Hansa Cequity
(Indian Institute of Management, Ahmedabad, 2015)In any Knowledge Organization, measuring the collaboration and communication effectiveness between and within different departments is extremely important. Hansa Cequity is a Marketing Analytics Consulting firm having more ... -
What’s a cricketer's worth?: Predicting bid prices for Indian Premier League auctions
(Indian Institute of Management, Ahmedabad, 2015)Indian Premier League is a tournament of twenty-over format cricket, played between teams representing different cities of India. It started in the year 2008 and has established itself over past six editions as a grand ... -
Willingness To Pay For Reproductive Healthcare Services: A Case Study Of Patna
(Indian Institute of Management, Ahmedabad, 2015)The present study focused on the importance of reproductive healthcare and aims to find out the willingness to pay for reproductive healthcare services in Patna. There are various sources of health care financing in India ... -
Work Life Balance And Subjective Well Being: A Comparative Study In Public And Private Institutes In Higher Education
(Indian Institute of Management, Ahmedabad, 2013)This paper provides an insight into the Work life balance and Subjective well being of Educationists in Public and Private Higher Education Institutions. As in other multidimensional organizations Work life balance is a ... -
WTO and Alternative Medicine System: The changing Paradigms of Indian Ayurvedic Industry
(Indian Institute of Management, Ahmedabad, 2015)Ayurveda is considered to be a distinct system of medicine and also a complete ancient Indian therapy that cures almost all of the physical and mental medical condition without causing any side effects and providing cure ...