Browsing Conference Proceedings by Author "Dasgupta, Hirak"
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Study of Dimensions of Consumer Characteristics of Online tourism companies in India
Phutela, Nidhi; Dasgupta, Hirak (Indian Institute of Management, Ahmedabad, 2015)Analysing customer perceptions is an important requirement not only for offline stores, but for online stores as well. Study of customer perceptions helps the company in understanding the requirements and expectations of ...