Browsing Conference Proceedings by Author "Gupta, Sandeep"
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Exploring Health Related Interactions on Social Media: An Analysis of Customer Perceptions and Managerial Implications
Shaik, Shahazadi; Rao, M.V.S. Kameshwar; Vasudha, T.; Gupta, Sandeep (Indian Institute of Management, Ahmedabad, 2015)Globally, and particularly in the developed countries, social media platforms are fast emerging as cost-effective and accessible channels for both healthcare providers and online patients, offering strategic advantages to ...