Browsing Conference Proceedings by Author "Ondrus, Jan"
Now showing items 1-1 of 1
-
Mobile Merchandising Exploring new business practices in the mobile payment ecosystem
Gaur, Aakanksha; Avison, David; Ondrus, Jan (Indian Institute of Management , Ahmedabad, 2013)Only a few mobile payments trials have been successful, many only partially. Failure may be explained by the lack of merchant involvement during the early stages of design. Previous researchers have suggested that high ...