Browsing Conference Proceedings by Author "Rama, Koteswara R. K."
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Customer Perceived Service Quality, Satisfaction and Customer Loyalty: An Empirical Test of Mediation in Private Hospitals
Rama, Koteswara R. K.; Panda, Rajeev K. (Indian Institute of Management, Ahmedabad, 2015)The purpose of the study is to examine the impact of perceived service quality on customer satisfaction and customer loyalty, and find mediating role of customer satisfaction was also assessed between perceived service ...